Julio Humberto B.

Search marketing has evolved beyond traditional keywords into entity authority, generative answer engine presence, and hyper-targeted paid acquisition. My practice centers on securing market share across Google Search, Google AI Overviews, conversational AI platforms like ChatGPT and Perplexity, and high-ROI paid media campaigns. I help businesses capture top-of-funnel intent in AI engines while dominating local map packs and paid search auctions. Generative Engine Optimization (GEO) and AI Overview Optimization (AIO) require a fundamentally different architectural approach than traditional SEO. I structure site architectures, entity relationships, semantic content chunking, and schema markup to ensure your brand is cited as a primary source when AI models aggregate answers. By building topical authority and clear contextual data signals, I help businesses capture early recommendation placement in ChatGPT, Gemini, Perplexity, and Google AI Overviews before competitors even adapt. For localized businesses and multi-location firms, organic revenue depends on dominating the Local 3-Pack and proximity search triggers. My Local SEO framework focuses on Google Business Profile (GBP) entity optimization, hyper-local schema implementation, review velocity management, and clean citation networks. I align localized technical search signals with user intent to consistently drive calls, direction requests, and high-value lead inquiries. On the paid acquisition side, I engineer high-conversion media buying strategies across Google Ads and Meta Ads focused on measurable return on ad spend (ROAS) and lowered customer acquisition costs (CAC). From campaign structure, keyword bid management, and negative targeting to custom audience modeling, pre-qualification funnels, and conversion tracking setup, every dollar spent is tied directly to pipeline growth and bottom-line revenue. Whether you need to future-proof your organic search footprint for the generative AI era, scale your local presence, or optimize paid ad spend for maximum profitability, I bring an end-to-end performance roadmap to your account. Feel free to invite me to your job post or book a consultation to review your current setup and opportunities.