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Geoffrey W.

Geoffrey W.

Expert B2B & SEO Content Strategist | Tech, Logistics, and Non-Profits

I’m Geoff Whiting, a Top Rated B2B content strategist and writer with over 200 successful Upwork contracts. I specialize in creating strategic, high-impact content for mission-driven businesses in logistics, technology, and healthcare. Through Whiting Communications, I partner with SaaS leaders, policy advocates, healthcare companies, and growth-focused brands to produce: - SEO-optimized blog posts - Thought leadership articles - White papers and reports - Messaging frameworks - Stakeholder presentations and talking points With more than 15 years of writing experience, including editorial roles and policy expertise, I bring clarity, structure, and measurable results to every project. Clients work with me for: ✔ Expertise in complex industries like logistics, health, and tech ✔ Research-backed content and original voice ✔ Reliable project management and responsiveness ✔ Strong ROI from content that drives visibility, leads, and influence Our partners have experienced: ✔ Stronger sales funnels and customer alignment ✔ Better interactions with stakeholders (internal and external) ✔ Significant ROI based on sales and exposure ✔ Consistent, month-over-month gains in subscribers, sales, and exposure.

🇺🇸Baton Rouge, United States$100/hr100% JSS4.94 (96)Since Dec 2015

Earnings and projects

MRR
$18

Last 6 months ÷ 6

World#166,039 / 412k
🇺🇸Country#21,900 / 62.1k
Revenue, last 30 days
$116

Last 6 months: $110

World#90,124 / 412k
🇺🇸Country#11,230 / 62.1k
Total earnings
$75k

Billed in all: $127k

World#52,771 / 412k
🇺🇸Country#10,165 / 62.1k
Per project
$354

$110 in the last 6 months

World#215,679 / 412k
🇺🇸Country#35,499 / 62.1k
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
213

Across 231 contracts

71% fixed29% hourly
World#8,969 / 412k
🇺🇸Country#1,584 / 62.1k

Earnings, last 30 days

$127k+$116 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$126.5k$126.6k$126.7kOct 8Oct 23Nov 7

Skill rankings: Top 30% in Blog Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #38Editorial Calendar76 freelancers · 🇺🇸 #16Top 50%
  2. #47Corporate Strategy143 freelancers · 🇺🇸 #21Top 33%
  3. #925Business Writing2,455 freelancers · 🇺🇸 #336Top 38%
  4. #994Content Management2,310 freelancers · 🇺🇸 #149Top 43%
  5. #1,261Business Analysis3,603 freelancers · 🇺🇸 #272Top 35%
  6. #2,058B2B Marketing4,592 freelancers · 🇺🇸 #298Top 45%
  7. #3,278Communications7,670 freelancers · 🇺🇸 #394Top 43%
  8. #3,551Marketing Strategy8,415 freelancers · 🇺🇸 #749Top 42%