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Aakanksha A.
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Aakanksha A.

Go-To-Market Strategy & Market Research | SaaS | Product Launch

Launching a SaaS product and not sure who to sell it to, how to price it, or how to beat your competitors? I build the GTM strategy that answers all three — backed by real market data, not assumptions. Top Rated Plus (Top 1% Global Talent) | 12+ years bridging the gap between raw data and $100M+ revenue growth. I help B2B SaaS founders and Fortune 500s (Unilever, Deloitte) build high-impact Go-To-Market (GTM) strategies using rigorous market research and data-driven intelligence. Whether you are launching an MVP or scaling to Series B, I am your Strategic Co-Pilot for sustainable growth. As a qualified Master of ‘Business Research and Management’ from Manchester Business School, and founder of a successful research agency (2016), I bring rigorous, fact-based analysis to every project. I specialize in turning complex, unstructured data into a decisive GTM Strategy that drives profit and maximizes your competitive edge. My Core Strategy & Research Expertise: → SaaS GTM & Product Launch Strategy: ICP & Buyer Persona Architecture: Defining high-intent segments to lower CAC. Launch Roadmaps: End-to-end execution for Product-Led Growth (PLG) and Sales-Led motions. Pricing & Monetization: Revenue model optimization and subscription tiering. → Market Intelligence & Competitor Analysis: Advanced Market Sizing: Data-backed TAM/SAM/SOM analysis for investors. Competitor Benchmarking: Deep-dives into feature parity, pricing, and "white space" opportunities. Digital Landscape Analysis: Identifying the highest-ROI acquisition channels. How I Drive Results: Discovery & Data Audit: We analyze your existing metrics (Churn, LTV, Conversion) to find the leaks. Market Intelligence: Rigorous primary/secondary research to validate the "wedge" into your niche. The Blueprint: A decisive, actionable GTM Strategy Deck that aligns Product, Sales, and Marketing. Why Partner with Me? Proven Results & Expertise: → Top Rated Plus Status: The highest tier on Upwork, representing the top 3% global talent, top 1% for market research. → 200+ Successful Projects: Delivered high-impact strategies for global corporates and innovative startups. → Elite Client Roster: Trusted by Unilever, Deloitte, Stanley & Decker, Mindspace, and more. → Full-Stack Strategist: Covering the entire strategic planning lifecycle from initial market validation to 5-year business models. ——————————————————————————————————————— Industries Served: FinTech | HealthTech | EdTech | SaaS | Agritech | Retail | F&B | Real Estate | Hospitality | B2B Services | Emerging Tech | Innovation | Textile and Fashion and many more ——————————————————————————————————————— Ready to find your product-market fit or scale your current revenue? Click the 'Invite to Job' button and let's discuss your roadmap. I specialize in turning "unstructured data" into your next unfair competitive advantage.

🇮🇳Chandigarh, India$80/hr100% JSS4.86 (174)Since Dec 2015

Earnings and projects

MRR
$1.4k

Last 6 months ÷ 6

World#33,355 / 412k
🇮🇳Country#3,949 / 45.9k
Revenue, last 30 days
$750

Last 6 months: $8.7k

World#51,714 / 412k
🇮🇳Country#5,469 / 45.9k
Total earnings
$157k

Billed in all: $162k

World#22,004 / 412k
🇮🇳Country#3,576 / 45.9k
Per project
$581

$1.4k in the last 6 months

World#169,077 / 412k
🇮🇳Country#21,094 / 45.9k
Projects, last 6 months
6
100% fixed0% hourly
World#34,405 / 412k
🇮🇳Country#4,220 / 45.9k
Projects in all
271

Across 299 contracts

75% fixed25% hourly
World#5,852 / 412k
🇮🇳Country#1,151 / 45.9k

Earnings, last 30 days

$162k+$750 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$161.0k$161.5k$162.0k$162.5kOct 8Oct 23Nov 7

Skill rankings: Top 6% in Market Research

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Market Segmentation Research126 freelancers · 🇮🇳 #1Top 6%
  2. #9Competitive Intelligence115 freelancers · 🇮🇳 #3Top 8%
  3. #12New Product Innovation91 freelancers · 🇮🇳 #1Top 13%
  4. #18Industry & Competitor Analysis156 freelancers · 🇮🇳 #4Top 12%
  5. #19Growth Analytics167 freelancers · 🇮🇳 #4Top 11%
  6. #63Business Planning & Strategy702 freelancers · 🇮🇳 #6Top 9%
  7. #107Market Analysis1,500 freelancers · 🇮🇳 #6Top 7%
  8. #118Business Plan1,517 freelancers · 🇮🇳 #8Top 8%