Gregory R.

I build marketing systems that generate revenue, not just campaigns that generate reports. Over nearly two decades in growth marketing, I've managed roughly $2.36M in paid media and built the automation engines behind DTC, SaaS, coaching, and multi-location brands. I don't hand you a strategy deck and walk away. I build the actual machine: the funnels, the flows, the segmentation, and the paid campaigns that turn a cold click into a paying customer, then keep them coming back. What I do: - Lifecycle & email/SMS automation: welcome, abandonment, post-purchase, winback, and reminder sequences built on behavior, not blast calendars - Funnel builds: lead-gen, webinar, and low-ticket ascension funnels, end to end - Paid acquisition: Meta and Google campaigns, creative testing, audience and offer optimization - CRM & segmentation: predictive segmentation, lead scoring, and pipeline automation - Retargeting: stage-specific audiences (registrants, no-shows, attendees) that recover the revenue most funnels leak A few results: - Rebuilt a DTC brand's lifecycle flows and drove around $327K in flow revenue over 90 days, with open rates climbing from the low teens to about 42% - As the first marketing hire at an auto retailer, cut cost per lead from roughly $40 to $5 while the company scaled from 10 locations to 35 - Built segmentation that used purchase data to predict what customers would buy next, powering both targeting and creative Tools I live in: Klaviyo, ActiveCampaign, GoHighLevel, HubSpot, Salesforce Marketing Cloud, Meta Ads, Google Ads, Zapier, Shopify, plus the creative side (Premiere, CapCut, Photoshop, Canva) since I produce content as well as systems. I work best with founders and teams who want one person who can own acquisition and lifecycle as a single system, because cheap leads are worthless if the follow-up is broken, and clean automation can't rescue a channel bleeding cash at the top. If you're looking for someone to build a growth engine that runs without constant manual effort, let's talk. Send me a note about what you're building and where it's stuck. Skills: Email Marketing, Marketing Automation, Klaviyo, GoHighLevel, ActiveCampaign, HubSpot, Sales Funnel, Lead Generation, Facebook Ads, Marketing Strategy, SMS Marketing, CRM, Lifecycle Marketing, Conversion Rate Optimization, Paid Media