Michael P.

I help businesses turn Google Ads into predictable leads/revenue—without wasting spend. I’m a former Googler and full-time consultant with 100% Job Success, 135+ completed Upwork jobs, and 6,300+ hours on the platform. Upwork What I do best (Google Ads): • Account audits + “waste map” (where budget leaks) • Campaign rebuilds (Search / PMax / Shopping / YouTube as needed) • Keyword & search term strategy (match types, negatives, intent mapping) • Ad copy that improves CTR and lead quality • Conversion tracking you can trust (GA4 + GTM + call/lead tracking) • Landing page CRO recommendations to lift conversion rate My process (so you always know what’s happening): • 30–45 min kickoff + access • Audit + quick wins • Build/restructure + tracking validation • Iterate weekly (search terms, ads, bids, audiences) • Monthly reporting: KPIs + actions taken + next tests If you want a Google Ads partner who’s direct, proactive, and performance-focused, send me your site + goals and I’ll tell you what I’d fix first!