Jaime L.

I help brands turn products and ideas into launch-ready, revenue-generating businesses. I'm a brand and product marketing strategist with 10+ years of experience across go-to-market strategy, product launches, brand development, e-commerce, retail marketing and integrated campaigns. Most recently, I've led GTM and integrated marketing for a $25M beauty and wellness brand with 40+ SKUs across DTC, retail, Amazon and social. I've led 14 product launches generating $8M in first-half revenue and performing 125% above forecast, with multiple products selling out shortly after launch. I can help with: product launch & GTM strategy • brand positioning & messaging • product commercialization • launch roadmaps • packaging strategy • e-commerce/PDP strategy • retail activation • influencer & creator strategy • competitive research • marketing planning • cross-functional launch management Whether you're launching your first product, bringing structure to an existing brand, or need an experienced marketing lead to get a launch across the finish line, I can step in strategically and execute.