Elaine B.

Google Ads reports one number. GA4 reports another. Your CRM tells a different story. Somewhere between the click and the booked customer, the data stops making sense. That's where I come in. I help service businesses, nonprofits, and agencies audit, fix, and manage Google Ads campaigns and conversion tracking so calls, form submissions, and booked leads are measured accurately. My work focuses on Google Ads, Google Ad Grants, GA4, Google Tag Manager (GTM), call tracking, and lead attribution. I can help with: • Google Ads audits, campaign cleanup, and rebuilds • Google Ad Grants audits, low-spend troubleshooting, and account cleanup • GA4 and GTM audits, setup, and troubleshooting • Conversion tracking setup and repair • Phone call, form submission, and booking tracking • CallRail, CRM, and Google Ads lead attribution • Conflicting conversion data and duplicate tracking • Ongoing Google Ads management Examples of my work: • Found that all 30 reported Google Ads conversions in a local service account were quote-page visits rather than completed leads. Corrected the conversion goals and cleaned up the campaign structure, targeting, and bidding. • Audited tracking across Google Ads, GA4, GTM, HubSpot, and CallRail. Repaired a failed CallRail integration, corrected overlapping conversion measurement, and verified lead attribution against CRM data. • Audited a nonprofit Google Ad Grants account after spending dropped approximately 80%. Identified conversion goal issues, potentially restrictive bidding settings, and keyword delivery problems. The audit led to a separate, funded account cleanup project. I've worked with home service businesses, healthcare practices, attorneys, financial advisors, restaurants, nonprofits, and other local and professional service businesses. I've also supported agency-managed client accounts. Before starting my marketing business, I spent 12 years working inside the Office of General Counsel. That experience shaped how I approach technical problems: investigate first, follow the evidence, and make changes only when the findings support them. I work directly with clients, whether the project involves a one-time audit, tracking repair, Google Ads cleanup, or ongoing management. If your Google Ads campaigns, Google Ad Grants account, or conversion tracking need attention, send me a message and tell me what's happening. Elaine Bulawin