Nauman S.

If Meta or Google Ads says one number and your store or CRM says another, that's the problem I fix. I set up conversion tracking for paid traffic, and I write the code myself because I've been a PHP and JavaScript developer for 10+ years. Some recent work: • Lead gen for an auto insurance advertiser: 103,705 leads from 409,614 clicks in one month across Google and Facebook. Click IDs (gclid, wbraid, gbraid) are captured on the click, leads are posted back server side and uploaded to Google Ads, and repeat postbacks get flagged so a lead never counts twice. • Meta Conversions API on 22 pixels for a group of ecommerce brands. PageView, AddToCart, InitiateCheckout and Purchase all come back from Meta as Success. On one day that was 876 purchases, each matched to its campaign, spend and profit. • A custom Shopify pixel (Web Pixels API) for 3 stores with an off-Shopify checkout. It pushes checkout events into the GTM dataLayer with order ID, value and currency. I also found out why purchases from the Facebook and Instagram in-app browser were going missing, and fixed it. • RedTrack every day: campaigns, offers, S2S postbacks, click IDs and cost tracking. Roughly $640K a month in ad spend runs through the setups I look after. What I can set up for you: • Google Tag Manager, GA4 events and key events, cross-domain tracking • Google Ads conversions and offline conversion uploads from your CRM • Meta Pixel plus Conversions API, deduplicated with event_id • Shopify custom pixels, checkout, thank-you and upsell tracking • WordPress and WooCommerce tracking, forms, buttons and phone clicks • RedTrack setup, audits and "why don't my numbers match" fixes The developer side is still here. I build custom WordPress plugins and themes, fix PHP errors and plugin conflicts, and connect sites to REST APIs, payment gateways and CRMs. That helps with tracking more than you'd think, since a lot of "the pixel stopped firing" turns out to be a theme or plugin update. How I work: I start with a read-only audit so nothing that works gets broken. Then I write down which events fire where, build it, and test it with GTM Preview, Meta test events and real test orders or leads. You get a short doc at the end so your team (or the next developer) can follow it. I usually reply within an hour on weekdays. Send me your site and the ad platforms you run, and I'll tell you what I'd check first.