Stefania M.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Most people think SEO is about getting your site to the top of the ranking, or, which is the same, Google's search results. But SEO isn't about that, it's about driving sales. When done well, and when done purposefully, SEO puts your company in people's minds and in front of their eyes when they need your services, driving long-term authority and visibility, which, combined, drive effortless sales. Effortless being key. But effortless only comes after strategic, comprehensive, and effective effort. In the same way that someone who's been lifting weights for a long time won't have to bend sideways to lift a 10kg box, SEO will help you drive sales through your website and marketing efforts when you've done the heavy lifting first. But the heavy-lifting is not about sneaky practices, such as buying links: it is about focus, structure and clarity. I suppose you might have already run into some of the following scenarios: 1) You thought you could learn Google Ads and SEO, gave it a try, found it was very complex indeed, and gave up... Then, 2) You found a specialist, in one specialty or both, who promised this could be a quick job, and not very expensive either. You found yourself with a campaign that wasn't well researched, with keywords that were either too generic, too expensive, targeting people too early on in the sales funnel (Such as browsing shoes with no intention to buy them) or likely, all of the above combined, and with a professional who every once in a while added one or two keywords and added a few negative keywords, new links to pages that already existed on your site, and... couldn't drive sales. I would know, because, in the past, I have been such a professional, and I have made those kinds of mistakes with my own websites, too. So, what does make a difference? Doing a truly comprehensive keyword-research that challenges your existing website structure (What in the field is known as your architecture), focuses on the keywords that are revenue-generating first, and builds from there to design a short-term Google Ads strategy that drives sales from the get-go, to be phased out once the SEO work has kicked in. This involves focusing on the heavy lifting first, both in terms of technical and on-page SEO, and gearing your business towards what's most pressing: driving revenue. How can we achieve this? My name is Stefania, ex-Googler, and top rated Upwork consultant highly skilled in the SEO and PPC arena, with over 10 years of experience in Digital Marketing, including at Google, focusing on Google Ads for small and medium-sized businesses. I have experience living and working in 10+ countries across the world, and servicing over 10 markets while at Google across EMEA, which means I will ensure your set-up is successful and highly localized, no matter where you are based. I work together with a small team, and our strength lies in combining SEO and Google Ads, because Google Ads will never work unless you've done some rigorous SEO effort, and without SEO, you'll always be dependent on Google Ads. What I want is to build your sales, your visibility, your authority, and your traffic, but in this order, not the other way around. One caveat: because SEO works over the medium to long term (Over a 6 months period at a minimum), it requires your commitment. Commitment to unlock your exponential growth, and to be open to changing the way you've "always done business." Book me for a 60-minute consultation call where we can: ✅ Discuss your sales goals, current services, and short and medium term priorities ✅ Give feedback on your current setup and offer suggestions ✅ Talk about changes that can skyrocket the number of leads/sales you are getting ✅ Discuss what you've tried so far and what you could do differently ✅ Understand how you are currently thinking about SEO and how you should think about it ✅ Identify some quick fixes which you could implement right now to give your SEO and PPC strategy a boost ✅ Discuss what our collaboration would entail. If it sounds like this could be a good fit for both of us, feel free to send me an invitation to your project, so we can set a time for a call at a time and date of your convenience. I offer my services in English, Italian, French, Spanish and Norwegian, languages which I speak at C1-C2 level (Near native). I look forward to meeting you and discussing your project and goals, Stefania