Ioana P.

I help ecommerce and enterprise teams build analytics and measurement they can trust for decisions. My background spans over a decade of work in web measurement, tracking, reporting, and structured commerce data (such as product feeds). I’m usually brought in when setups have grown complex and teams need clarity to move forward with confidence. Typical work includes: - Reviewing and improving analytics and measurement setups - Identifying tracking gaps that affect decision-making - Analyzing key journeys and conversion paths to highlight friction and opportunities - Auditing analytics, tagging, and related data sources - Building reporting that supports business and media decisions - Aligning analytics and structured commerce data (such as product feeds) with marketing and reporting needs - Supporting data consistency across platforms, domains, and markets I’m used to working with existing setups and teams with multiple stakeholders, evolving requirements, and real business constraints. I work strategically and hands-on, aiming for solutions that stay reliable over time rather than quick, ad-hoc fixes. Engagements can be project-based or ongoing, depending on your goals. If this sounds aligned, feel free to reach out with a short description of your setup and what you’re trying to achieve.