Paul H.

Expert-Vetted (Top 1%) · $500K+ Earned · 100% Job Success · 5.0 Rating (147 Reviews) I help DTC & SaaS brands figure out what's holding back growth, fix it, and scale more profitably. Former CRO Strategist at Hyros. Over $50M in client revenue impact. I've worked across e-com, SaaS, subscription, lead-gen, and high-ticket businesses, including 8-figure DTC brands like Infinity Hoop, Crown & Paw, and Tuft + Paw. At Hyros, the $200M+ ad tracking and attribution platform, I advised founder Alex Becker on CRO, landing pages, and funnel strategy, with visibility into acquisition and buying behavior across dozens of 7-9 figure businesses. I've also advised Volaris Group ($3.4B software company) on messaging and positioning. 𝗪𝗵𝗮𝘁 𝗜 𝗵𝗲𝗹𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂 𝗱𝗼: → 𝗚𝗿𝗼𝘄 𝗳𝗮𝘀𝘁𝗲𝗿 & 𝗺𝗼𝗿𝗲 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝘆 Figure out what's holding back growth, what to fix first, and where the biggest opportunities are. → 𝗧𝘂𝗿𝗻 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗶𝗻𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 Improve landing pages, funnels and checkout so more of the traffic you're already paying for converts. → 𝗚𝗶𝘃𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝗮𝘀𝗼𝗻 𝘁𝗼 𝗯𝘂𝘆 Sharpen your offer, messaging and copy so the value is clear and more people say yes. 𝗥𝗲𝗰𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: ★★★★★ “Paul helped us scale our subscriptions from 6-figure ARR to 7+ figure ARR.” ★★★★★ “From the ads through our pre-sell pages and funnel, his work helped us nearly double our conversion rate.” ★★★★★ “Paul helped us rethink our growth strategy, who we were targeting, and how we were reaching them. Within a few months, we were getting more than twice as many qualified leads.” ★★★★★ “Paul is simply the best Upwork freelancer I've worked with to date. It was clear he is an expert at CRO and started delivering value immediately.” ★★★★★ “We saw a 70% increase in ROAS of the ads with the exact same video and Paul's copy.” 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲 𝗺𝗼𝗿𝗲 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝘆? You could: 1. Skim another 37 profiles that all start to sound suspiciously similar. 2. Ask ChatGPT (then end up with more questions than you started with). 3. Or send me a message and let's start improving your results. You know what to do.