Gursimran K.
Google Ads, Meta Ads, LinkedIn Ads - 11+ yrs | Lead Generation Ads
Driving measurable growth through data-driven, full-funnel paid media strategies across Google Ads, Meta Ads, and LinkedIn Ads. I’m a certified paid media strategist with 10+ years of hands-on experience, specializing in building and optimizing conversion-focused advertising systems for service-based, B2B, and high-ticket businesses. My work centers on scalable campaign architecture, disciplined testing, and performance optimization tied directly to revenue outcomes—not vanity metrics. 🎯 Performance Highlights: ✔️ Built and managed full-funnel paid media strategies delivering 300%+ ROAS across Google Ads, Meta Ads, and LinkedIn Ads ✔️ Optimized and scaled multi-platform ad accounts with six-figure monthly budgets while maintaining profitable cost-per-lead and cost-per-acquisition targets ✔️ Implemented cross-platform attribution frameworks to guide smarter budget allocation and decision-making ✔️ Developed integrated paid media strategies combining search intent, paid social, and retargeting to support longer sales cycles and high-consideration offers 💡 Core Expertise: ✔️ ROAS-focused strategy across Google Ads, Meta Ads, and LinkedIn Ads ✔️ Full-funnel campaign architecture (awareness → consideration → conversion) ✔️ Lead generation and demand capture for B2B and service-based businesses ✔️ Budget allocation, performance forecasting, and attribution analysis ✔️ Creative, audience, and offer testing driven by conversion data 🔍 Platform Certifications: ✔️ Google Ads (Search, Display, Video, PMax) ✔️ Meta Blueprint ✔️ LinkedIn Marketing Solutions If you’re looking for a strategic partner who prioritizes qualified demand, efficient spend, and long-term scalability, I’d be happy to discuss how my full-funnel approach can drive stronger performance across your paid media efforts. Specialties: ✔️ Paid Search (Google Ads) ✔️ Paid Social (Meta Ads, LinkedIn Ads) ✔️ Lead Generation ✔️ ROAS Optimization ✔️ Full-Funnel Strategy ✔️ Performance Marketing Consulting Thanks!