Yevhen C.

$35K/day in active ad spend. $10M+ managed across Meta, Google, and YouTube for e-commerce and DTC brands. Most media buyers run ads. I build the creative system behind profitable scaling. You're spending $5,000+/month on Meta. But every time you increase budget — ROAS falls apart. Creatives burn out every 1-2 weeks. You keep spending, but profit doesn't follow. ❌ No angles or hooks that actually convert — just guessing what to test next ❌ ROAS collapses every time you scale budget ❌ Your CAC keeps rising but LTV stays flat — you're acquiring the wrong buyers ❌ Dashboard shows profit — your contribution margin tells a different story ❌ You don't know your real unit economics — so scaling feels like gambling That's exactly what I fix. I help DTC e-commerce brands build a paid acquisition system that scales profitably — on Meta, Google, and YouTube — without ROAS falling apart when budgets increase. 📊 Results that matter: → Scaled e-commerce brands from $500/day to $10K+/day profitably → Reduced CAC by 47% through funnel and tracking fixes → 4–6x ROAS consistently across Meta, Google, and YouTube → Scaled YouTube Ads for a 4M+ subscriber creator — profitable from first month → Rebuilt tracking stack (CAPI + server-side) cutting reported CAC by 31% without changing budgets 📐 Metrics I actually manage: → MER (Marketing Efficiency Ratio) — real profitability, not platform numbers → CAC vs LTV ratio — are you acquiring customers worth keeping? → Contribution Margin — profit after ad spend, COGS, and fulfillment → Hook Rate and Hold Rate — creative diagnostics before CPA breaks → Blended ROAS across all channels — not just Meta's self-reported number 🎯 What I actually do: → Creative strategy: hooks, angles, testing frameworks — I brief and direct creative production → Google Shopping and Performance Max — structured for profitability, not just traffic → Full-funnel optimization: ad click to landing page to purchase → Meta CAPI + server-side tracking — accurate attribution even post-iOS → Triple Whale dashboards — you see your real numbers, not last-click lies 🛠 Stack: Meta Ads · Google Ads · YouTube Ads · TikTok Ads · Shopify · Triple Whale · Klaviyo · GA4 · GTM · Meta CAPI · Server-side tracking · AI-powered creative tools 📩 If your ads perform but won't scale — or ROAS drops every time you increase budget — let's talk. I'll review your funnel and show you exactly where revenue is leaking before you spend another dollar. I work with 1-2 clients at a time. Currently accepting 2 new client. 💬 What clients say "Drove CAC down by 75% until it hit target. Knows the ins and outs of Google and YouTube ads and can see around corners — always drives towards business-moving metrics, not vanity metrics." "Always looking to improve results, autonomous but collaborative, and focused on the ROI." "Focused on helping us make smarter decisions, not just spend money. He spotted attribution gaps we didn't even know we had."