Gustavo R.

Digital Marketing | SEM, Google Ads, Meta Ads, Analytics & PPC Expert

I’m a digital marketing expert with 10+ years’ experience working on various SEM, email marketing and social media marketing campaigns. I specialize in Google Ads (AdWords), Microsoft Adverting (Bing Ads), Facebook Ads, LinkedIn Ads, TikTok Ads, Instagram Ads, Apple Search Ads, YouTube TrueView, Twitter Ads and Pinterest Ads. You can see my full list of skills and portfolio at gustavorobledo.com I also provide Google Analytics advanced set up and Facebook pixel installation, including; custom events, goals and conversion tracking via the Google Tag Manager (GTM). I have worked doing personalized SEM campaigns and search engine optimization services for companies in various industries and markets, managing over $25 million in paid search (PPC) spend. My experience includes working with small and medium-sized businesses to doing digital marketing for agencies and corporations. I have done professional SEO services on existing websites, as well as branding and ranking new companies from scratch. Certifications: ✅ Google Ads Search Certification ✅ Google Ads Display Certification ✅ Google Ads - Measurement Certification ✅ Google Ads Video Certification ✅ Google Shopping Ads Certification ✅ Google Ads Apps Certification ✅ Google Analytics Certification ✅ Marin Software Certification Paid Media: ⭐ Google Ads (AdWords) ⭐ Microsoft Advertising (Bing Ads) ⭐ Facebook Ads ⭐ LinkedIn Ads ⭐ TikTok Ads ⭐️ Apple Search Ads ⭐ Amazon Ads ⭐ Instagram Ads ⭐ YouTube TrueView ⭐ Twitter Ads ⭐ Pinterest Ads Networks: ⭐ Google Search ⭐ Bing Search ⭐ Google Display Network ⭐ Google Shopping ⭐ Bing Shopping ⭐ Facebook ⭐ YouTube ⭐ Instagram ⭐ TikTok ⭐ Twitter ⭐ Pinterest ⭐️ Apple ⭐️ Google Play Store ⭐ DSPs Ad Types: ⭐ Text Ads ⭐ Responsive Search Ads ⭐️ Expanded Text Ads ⭐️ Dynamic Search Ads (DSA) ⭐️ Performance Max (PMax) ⭐️ App Promotion Ads ⭐ Call Ads (Call-Only) ⭐ Display Ads ⭐ Responsive Display ⭐ Video Ads ⭐ Video Pre-Roll Ads (YouTube TrueView) ⭐ Video Ad Sequence ⭐ Video Bumper Ads ⭐ Gmail Ads ⭐ Remarketing Ads ⭐ Discovery Ads ⭐ RLSA ⭐ Shopping Ads (PLAs) ⭐ Smart Shopping Ads Data Analysis and Tracking: ✅ Google Analytics ✅ Google Tag Manager ✅ Google Search Console (Webmasters Tools) ✅ Looker Studio (Data Studio) ✅ Search Ads 360 (SA360) ✅ HubSpot ✅ Mailchimp ✅ Direct Response ✅ Klaviyo ✅ Shopify ✅ Swydo ✅ SEMrush ✅ Ahrefs ✅ Raven Tools ✅ Bright Edge ✅ Conductor Searchlight ✅ Screaming Frog ✅ SpyFu ✅ Moz ✅ DeepCrawl CRO / Optimization: ⭐ ROAS ⭐ Cost Per Conversion ⭐ Conversion Rate ⭐ CPC ⭐ CPV ⭐ CTR ⭐️ CPL ⭐️ CPM ⭐ Search Impression Share ⭐ Keyword Quality Score