Louise E.
Top Rated Plus Senior Content Editor & Copywriter | AI Content Editor
𝗠𝘆 𝗷𝗼𝗯 𝗶𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗱𝘀 𝘄𝗼𝗿𝗸. You’ve better things to do than spend hours wrestling with words. Maybe you’ve written a pretty good first draft yourself but you’d like reassurance it’s publishable. Maybe you’ve been handed some content that could needs some love, but you just don’t have that kind of time. Or maybe you’ve slapped some random thoughts into AI and pressed the button. My job is to take that content, work out what’s good, what’s missing and what needs a good kicking, then turn it into something clear, credible, engaging and fit for purpose. I write from scratch and I also edit existing content. For AI-generated first drafts, I’m not interested in making AI content “undetectable”. I make it worth reading, and this keeps your online reputation intact. Because if you chuck a load of low-effort AI onto your website, you’re telling potential customers exactly how much you care about what you put in front of them. But you already know this. 𝗪𝗵𝘆 𝗺𝗲? I'm a writer and editor with more than 26 years' experience of happy, beautiful clients. I’m Upwork Top Rated Plus, and that means I’m in the top 1%. You can’t get here by faking it. 𝗠𝗼𝗿𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳? 𝗡𝗼 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. -I’m trusted by fat chunky brands like Tesco, Virgin, Arsenal F.C., Barclays, Sony, Save the Children, P&O Cruises, Exterion Media, Energizer, the CMI and more. -I write for First Page Sage, the US’ No 1 SEO agency. -I’m published in UK broadsheets and mags like The Guardian, The Times, Personnel Today and Runners’ World (I'm an expert on how to pee while running). -On Upwork I've a 100% success rate, I’m pretty much all 5-star rated, and most of my clients are long term. Yay, me. All my clients say nice things about me and my work. Mostly that 𝗺𝘆 𝘄𝗼𝗿𝗸 𝘄𝗼𝗿𝗸𝘀. But don’t take my word for it. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗨𝗽𝘄𝗼𝗿𝗸 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆: -Probably one of the best copywriters out there. -She's the best freelancer I've hired. -We have received tons of positive client feedback for our website. Without Louise this would have not been possible. -Louise delivered out of expectation, perfect work! -Happy to say Louise took the product to another level. -Not only is she a fantastic and reliable copywriter but she goes the extra mile and suggests alternative solutions to the brief. Would definitely recommend her to anyone. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱? I can help you: -𝗚𝗮𝗶𝗻 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 with unique and optimised marketing content: web copy, short and long-form blogs, whitepapers and video scripts. -𝗟𝘂𝗿𝗲 𝗶𝗻 𝘁𝗵𝗼𝘀𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 with no-bull pitch deck copy that tells the right story. -Create 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 with clear, on-brand copy for apps and SaaS. -𝗦𝗲𝗹𝗹 𝗺𝗼𝗿𝗲 𝘀𝘁𝘂𝗳𝗳, with awesomely sticky sales funnel content. -𝗗𝗲-𝘀𝘂𝗰𝗸 𝘆𝗼𝘂𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 and customer touchpoints with an expert copyedit. -𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 voice and tone, and build you a book of brand guidelines, so you can take it from there. -𝗖𝗹𝗲𝗮𝗻 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗔𝗜-𝗰𝗼𝗽𝘆 so that when AI eats itself on searches, you'll be ok. -𝗦𝘁𝗮𝘆 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 with thorough proofreading and copyediting. I AM the Pedantotron. 𝗪𝗮𝗶𝘁…𝘁𝗵𝗲𝗿𝗲’𝘀 𝗺𝗼𝗿𝗲 I have some specialities, because I've had proper jobs, too. I was a qualified human resource professional for 23 years, and a qualified researcher. I've written a ton for IT and SaaS companies, and for HR/Recruitment people, too. 𝗡𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀: Let's get it sorted. Grab a cuppa, send me a message. Thank you for reading this!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $14k
Billed in all: $298,838$299k
$6.8k in the last 6 months
Across 267 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 19
Rarest: top 2% in Article Writing, of 12,520. Ranked by MRR among everyone on Upwork with the skill.
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