Aleksandra R.

I help ecommerce, lead-generation, and subscription businesses implement accurate, privacy-focused conversion tracking with GA4, Google Tag Manager, server-side GTM, Google Ads, and Meta Conversions API. With more than 10 years of experience in digital analytics, I design, audit, and troubleshoot tracking systems across websites, mobile apps, advertising platforms, CRMs, and server-side environments. My work focuses on data accuracy, event deduplication, consent handling, first-party data collection, and reliable conversion attribution. My services include: ✅ GA4 and Google Tag Manager implementation * Ecommerce and lead-generation tracking * Custom events, parameters, and user properties * Cross-domain and iframe tracking * GA4 property and data stream configuration * Measurement plans and event-mapping documentation ✅ Server-side tracking * Server-side Google Tag Manager implementation * GA4 server-side tracking * Google Ads conversion tracking and Enhanced Conversions * Meta Conversions API * Event deduplication between browser and server events * First-party tracking architecture * Custom API and webhook integrations ✅ Tracking audits and troubleshooting * GA4, GTM, and server-side GTM audits * Data discrepancies between analytics and advertising platforms * Missing, duplicated, or incorrectly attributed conversions * Ecommerce dataLayer validation * Google Ads and Meta tracking diagnostics * Tag firing, request payload, and attribution debugging ✅ Consent Mode and privacy-related tracking * Basic and Advanced Google Consent Mode * Consent Management Platform integration * Regional consent configuration * Consent-aware tag firing * Validation of granted and denied consent scenarios * Google Ads and GA4 consent signal troubleshooting ✅ Ecommerce and CRM integrations * Shopify tracking * WordPress, Webflow, Wix, and custom-built websites * CRM and offline conversion integrations * Google Ads offline conversion imports * Meta CAPI integrations * Third-party checkout and booking platform tracking ✅ BigQuery and reporting * GA4 BigQuery export configuration * Complex SQL queries * LTV, attribution, funnel, and customer analysis * Looker Studio dashboards * Data integration from multiple analytics and advertising platforms My core technology stack includes GA4, Google Tag Manager, server-side GTM, Google Ads, Meta CAPI, Shopify, BigQuery, Looker Studio, Google Cloud, Firebase, JavaScript, and Consent Management Platforms. I also work with Amplitude, Mixpanel, AppsFlyer, HubSpot, Microsoft Advertising, LinkedIn Ads, Power BI, Supermetrics, and custom APIs when required. I have successfully completed hundreds of analytics and tracking projects across ecommerce, SaaS, lead generation, mobile apps, and custom web platforms. I can handle both complete implementations and focused troubleshooting when an existing setup is producing inaccurate or incomplete data. If you need reliable conversion tracking, a server-side GTM implementation, or an in-depth audit of your current analytics setup, send me a message with a brief description of your project.