kristopher s.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

𝗠𝗼𝘀𝘁 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝘀𝘁𝗼𝗿𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘂𝗻𝗱𝗲𝗿𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝘁𝗿𝗮𝗳𝗳𝗶𝗰. They’re underperforming because profit is leaking across conversion, AOV, retention, pricing, and implementation. I find those leaks, prioritize high-ROI fixes, and turn existing traffic into higher profit. If your store is doing solid revenue but margins are not where they should be, there is usually hidden opportunity we can uncover quickly. 𝗪𝗵𝗮𝘁 𝗜 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗼 I do not just build or “optimize” Shopify stores. I analyze your store as a profit system: 🔹 Traffic quality 🔹 Conversion behavior 🔹 Average order value (AOV) 🔹 Customer retention & LTV 🔹 Pricing and offer structure Most agencies focus on one piece. I look at how all of them interact—and where revenue is being lost. 𝗠𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 I start with a Shopify Profit Audit / Revenue Leak Analysis. This is a structured diagnosis where I: 🔹 Identify the highest-impact revenue leaks 🔹 Quantify the opportunity 🔹 Prioritize fixes based on ROI 🔹 Map out what to change first This gives you clarity before committing to larger work. 𝗧𝘆𝗽𝗶𝗰𝗮𝗹 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 Clients usually come to me when: 🔹 Traffic is strong but conversion is underwhelming 🔹 Revenue is growing but profit is not 🔹 Paid ads are expensive and not compounding 🔹 The store looks “fine” but underperforms After optimization, we typically improve: 🔹 Conversion rate 🔹 Revenue per visitor 🔹 AOV 🔹 Retention 🔹 Overall profitability 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗜𝘀 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 Most Shopify freelancers fall into one category: 🔹 Developers — build things 🔹 CRO specialists — run tests 🔹 Marketers — drive traffic I sit above that. I focus on how the entire system produces profit. 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 If you are unsure where the biggest opportunity is, start with a Profit Audit. It is the fastest way to understand what is limiting growth, avoid random optimizations, and focus only on the highest-impact changes.