Marija K.

Klaviyo Strategist | Audits, Setup & Lifecycle Marketing

Is your Klaviyo account performing as well as it could? With 11,000+ hours worked on Upwork and 8+ years of hands-on experience, I help Shopify and DTC brands build, audit, and optimize their Klaviyo email marketing programs. I specialize in Klaviyo account audits, lifecycle and retention strategy, flow optimization, segmentation, deliverability, and email/SMS marketing. My approach goes beyond checking whether your flows are technically set up correctly. I review how your entire email marketing program works together - from tracking and customer data to segmentation, automation, campaigns, deliverability, and revenue performance. My main areas of expertise include: → Klaviyo account setup from scratch → Shopify integration, tracking, and attribution → Full account audits and optimization roadmaps → Lifecycle and retention strategy → Flow strategy, setup, and optimization → Segmentation and customer journey mapping → Campaign strategy and performance analysis → Deliverability and list health → Email and SMS marketing → Ongoing account optimization and implementation For new accounts, I build the foundation - from integration, tracking, and signup forms to segmentation, essential flows, and campaign strategy. For established accounts, I review the account as a whole, identify performance gaps and missed opportunities, and turn the findings into a clear action plan. I combine strategic thinking with hands-on implementation, so you can work with one specialist who understands both the bigger picture and the technical details. My goal is not simply to help you send more emails - it is to help you build a smarter, more profitable email marketing program.