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Irfan A.
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Irfan A.

Google Ads, Shopping & Performance Max Specialist | Apple Search Ads

I help eCommerce and lead generation businesses grow profitably with Google Ads, Google Shopping, Performance Max, Merchant Center, GA4, and GTM. With 15+ years of hands-on PPC experience, I do more than just launch campaigns. I fix the issues that block performance, improve account structure, clean up tracking, optimize product feeds, and build campaigns around real business goals like higher ROAS, better lead quality, lower CPC, and stronger conversion volume. I work with businesses that need help with Google Ads account audits, campaign setup and optimization, Merchant Center troubleshooting, Shopping and PMax performance improvement, conversion tracking setup, GA4 and GTM implementation, remarketing, and ongoing account management. Over the years, I’ve helped clients achieve results such as 7X+ ROAS, lower CPC while improving lead quality, and stronger campaign performance through better targeting, feed optimization, and tracking accuracy. If your campaigns are spending but not scaling, your Shopping ads are underperforming, your Merchant Center has issues, or your tracking setup is unclear, I can help you identify what’s wrong and fix it with a practical, results-focused approach. I value clear communication, transparency, and long-term client success. Whether you need a one-time audit, a tracking fix, or full campaign management, I focus on building campaigns that are clean, measurable, and built to grow.

🇵🇰Islamabad, Pakistan$29/hr100% JSS4.85 (121)Since Jan 2016

Earnings and projects

MRR
$237

Last 6 months ÷ 6

World#107,370 / 412k
🇵🇰Country#14,380 / 52.9k
Revenue, last 30 days
$174

Last 6 months: $1.4k

World#84,475 / 412k
🇵🇰Country#11,425 / 52.9k
Total earnings
$115k

Billed in all: $117k

World#33,354 / 412k
🇵🇰Country#2,528 / 52.9k
Per project
$709

$284 in the last 6 months

World#151,625 / 412k
🇵🇰Country#14,786 / 52.9k
Projects, last 6 months
5

Across 6 contracts

50% fixed50% hourly
World#41,746 / 412k
🇵🇰Country#8,942 / 52.9k
Projects in all
162

Across 175 contracts

35% fixed65% hourly
World#14,021 / 412k
🇵🇰Country#1,993 / 52.9k

Earnings, last 30 days

$117k+$174 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$117.0k$117.1k$117.2k$117.3kOct 8Oct 23Nov 7

Skill rankings: Top 27% in Mobile App Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #19Bing Marketing47 freelancers · 🇵🇰 #2Top 40%
  2. #20Mobile Ad Campaign41 freelancers · 🇵🇰 #5Top 49%
  3. #37Mobile App Strategy137 freelancers · 🇵🇰 #8Top 27%
  4. #38Mobile Marketing102 freelancers · 🇵🇰 #5Top 37%
  5. #39Apple Search Ads92 freelancers · 🇵🇰 #7Top 42%
  6. #58SEM Audit153 freelancers · 🇵🇰 #4Top 38%
  7. #70SEM Campaign Setup210 freelancers · 🇵🇰 #7Top 33%
  8. #79SEM Optimization264 freelancers · 🇵🇰 #6Top 30%