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Samuel R.
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Samuel R.

Creative Strategist | Meta Ads | AI Creative Systems | DTC

🚀Scaling 7-8 Figure Brands With Speed, Strategy & Systems I don't just create content - I build creative engines that scale. By combining battle-tested creative strategy with cutting-edge AI tools, I deliver high-volume, high-performance creative assets faster than any traditional agency - without sacrificing quality or brand consistency. The result? More concepts tested. More winners found. More revenue generated. ────────────────────────────── 📊 RESULTS THAT SPEAK FOR THEMSELVES ────────────────────────────── ✅ Supplement & Health brand: £50k/m → £120k/m ✅ Supplement & Health brand: £10m/y → £85m/y ✅ Appliance brand: £120k/m → £200k/m ✅ Managed ad spends from £10k p/m into the millions ✅ Generated upwards of £80 million in tracked revenue ────────────────────────────── 🤖 WHY AI-FIRST CREATIVE CHANGES EVERYTHING ────────────────────────────── Creative is now your targeting. The brands winning on Meta and TikTok in 2025 aren't the ones with the biggest budgets - they're the ones testing the most concepts, the fastest. My AI-powered production system allows me to: → Generate and iterate creative concepts at 10x traditional speed → Produce thumb-stopping static ads, video scripts, UGC briefs & more - in hours, not weeks → Test more angles simultaneously, find winners faster, and scale what works → Keep your brand voice and visual identity consistent at volume This isn't about replacing strategy with shortcuts. It's about pairing proven creative strategy with modern tools to give your brand an unfair advantage. ────────────────────────────── 🎯 WHAT YOU GET WORKING WITH ME ────────────────────────────── 1️⃣ Brand Analysis & Positioning Deep-dive research into your audience, competitors, and market positioning. Define what makes your brand unmissable - and communicate it at every touchpoint. 2️⃣ Creative Strategy & Campaign Planning A structured content calendar with campaign milestones, concept themes, and testing frameworks built in from day one. 3️⃣ AI-Accelerated Content Production High-volume creative output - static ads, video ads, UGC scripts, carousels, email creative and more. Consistent brand aesthetics. Rapid turnaround. 4️⃣ Creative Brief & Script Development Comprehensive briefs that guide creators, designers, and talent to produce on-brand paid media assets that actually convert. 5️⃣ Performance Analysis & Iteration Data-driven creative decisions. I monitor what's working, cut what isn't, and double down on winning concepts to continuously improve ROAS. ────────────────────────────── ⭐ WHAT CLIENTS SAY ────────────────────────────── "The quality of content and volume has allowed us to scale our spending and increase our ROAS. We use him for TikTok and run them over on FB as well. Sam is a pleasure to deal with - he truly goes above and beyond." - Dan H. "Working with Sam has been an absolute pleasure! His knowledge and execution helped us create engaging, shareable content that resonated with our audience and drove significant engagement and sales. His expertise and attention to detail were evident in every piece of content produced." - Rachel C. ────────────────────────────── ✅ I WORK BEST WITH: ────────────────────────────── → Profitable e-commerce brands ready to scale (not burn) → 7-8 figure consumer brands in health, supplements, appliances & lifestyle → Founders and CMOs who understand that creative volume + strategy = growth → Brands spending £10k/m+ on paid media who need more creative firepower ────────────────────────────── Ready to build a creative system that scales your brand? 📩 Send me a message - let's talk about what's possible.

🇬🇧London, United Kingdom$80/hr100% JSS5.00 (2)Since Jan 2016

Earnings and projects

MRR
$2.8k

Last 6 months ÷ 6

World#13,762 / 412k
🇬🇧Country#330 / 10.7k
Revenue, last 30 days
$0

Last 6 months: $17k

Total earnings
$26k

Billed in all: $26k

World#122,262 / 412k
🇬🇧Country#2,826 / 10.7k
Per project
$5.1k

$17k in the last 6 months

World#34,116 / 412k
🇬🇧Country#567 / 10.7k
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇬🇧Country#2,874 / 10.7k
Projects in all
5

Across 6 contracts

67% fixed33% hourly
World#266,042 / 412k
🇬🇧Country#7,265 / 10.7k

Earnings, last 30 days

$25.9kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$25.0k$25.5k$26.0k$26.5kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Content Creation

Ranked by MRR among everyone on Upwork with the skill.

  1. #49Marketing Consulting836 freelancers · 🇬🇧 #5Top 6%
  2. #57Ad Creative1,402 freelancers · 🇬🇧 #7Top 4%
  3. #70Facebook Marketing1,913 freelancers · 🇬🇧 #3Top 4%
  4. #75TikTok Marketing2,601 freelancers · 🇬🇧 #9Top 3%
  5. #81UGC3,466 freelancers · 🇬🇧 #3Top 2%
  6. #88TikTok Ad2,322 freelancers · 🇬🇧 #6Top 4%
  7. #93Creative Strategy1,968 freelancers · 🇬🇧 #11Top 5%
  8. #114Creative Direction2,705 freelancers · 🇬🇧 #6Top 4%