Alfredo V.

With over 13 years of experience in marketing and sales roles at Fortune 500 companies like Heineken and British American Tobacco, I bring a wealth of knowledge and expertise to help startups and small businesses thrive. As a marketing generalist, I've honed my skills in trade marketing, consumer insights, digital marketing, and more, giving me a unique perspective on driving business growth through innovative strategies and programs. Throughout my career, I've demonstrated a talent for listening to consumers, conducting market research, and translating those insights into effective strategies. From concept to shelf, I understand the intricacies of product development, communication, and point-of-sale execution. My experience spans across creating business cases, designing marketing campaigns, and selling products in the field. Key Achievements: Exceeded sales targets by 8% and increased market share by 2% at British American Tobacco. Launched global strategy for Vuse, achieving 4 international market launches and surpassing revenue forecasts. Increased in-store execution efficiency by 15% at Sigma Alimentos, resulting in improved brand presence and market share. Managed multi-platform advertisement tracking at HEINEKEN, contributing to a 10% increase in advertisement ROI across strategic brands. Skills: Trade Marketing Consumer Insights Strategic Planning Brand Development Performance Marketing New Market Growth Digital Marketing E-commerce I hold an MBA in Marketing from Universidad de Monterrey, a BBA in Information Technology from Tecnológico de Monterrey, and have completed the Google Digital Marketing & E-commerce Specialization. My diverse background and generalist approach to marketing allow me to adapt proven Fortune 500 strategies to fit the unique needs and constraints of startups and small businesses. I'm excited to bring my skills and experience to Upwork and help clients achieve their marketing goals. Let's connect and discuss how we can drive success for your business!