Dorine M.

Looking to launch, optimize, or scale your affiliate marketing program? I bring 20+ years of hands-on affiliate marketing experience, helping e-commerce, DTC, subscription, and lead generation brands build profitable, sustainable affiliate programs that deliver measurable results. As the founder of Fat Cat Interactive, I specialize in developing and managing affiliate programs from the ground up, transforming underperforming programs into revenue-generating channels, and identifying strategic partnerships that drive incremental growth. I've worked with established brands, emerging businesses, and high-growth companies across beauty, wellness, fashion, lifestyle, consumer goods, financial services, and B2B lead generation. What Sets Me Apart I'm not just an affiliate program manager. I'm a strategic partner who understands how to connect the right publishers with the right brands to drive meaningful revenue. My expertise includes: - Affiliate Program Strategy & Launch: End-to-end program development, competitive analysis, commission structures, platform selection, and go-to-market strategies. - Publisher Recruitment & Activation: Building high-value relationships with editorial publications, content creators, influencers, loyalty partners, and niche publishers. - Revenue Growth & Optimization: Identifying untapped opportunities, improving publisher productivity, optimizing commission structures, and maximizing ROI. - Editorial Commerce & Organic Exposure: Securing opportunities with content publishers, product review sites, shopping guides, and major media publications. - Affiliate Program Audits & Turnarounds:Evaluating existing programs, identifying inefficiencies, improving traffic quality, and developing actionable growth strategies. - Influencer & Creator Partnerships: Developing performance-based creator programs, negotiating partnerships, and integrating influencer activity into affiliate strategies. - Tracking, Analytics & Reporting: Monitoring KPIs, analyzing publisher performance, evaluating new customer acquisition, and delivering actionable insights. - Platform Migrations & Management: Managing transitions between affiliate networks while maintaining tracking integrity and publisher relationships. Affiliate Platforms & Technology Extensive experience with Impact, CJ Affiliate, Rakuten Advertising, Awin, ShareASale, Pepperjam/Ascend, Partnerize, AvantLink, Everflow, TUNE, PartnerStack, Refersion, Levanta, and more. A Proven Track Record of Results Throughout my career, I've helped brands achieve substantial affiliate revenue growth, expand their publisher networks, improve program efficiency, and build long-term partnerships. My experience includes scaling programs to multimillion-dollar annual revenue, delivering triple-digit year-over-year growth, developing high-performing editorial partnerships, and building affiliate channels that support sustainable customer acquisition. Why Work With Me? Affiliate marketing isn't simply about adding publishers to a network. It's about understanding your brand, identifying the right partners, creating compelling opportunities, and consistently optimizing performance. I take a hands-on, proactive approach to every program I manage. From strategy and recruitment to execution, reporting, and optimization, I provide the experience and attention needed to turn affiliate marketing into a meaningful growth channel. Whether you're launching your first affiliate program, looking to improve an existing one, or need an experienced strategist to take your program to the next level, I can help. Let's build an affiliate program that drives real results.