David W.

Good writing comes from knowledge, curiosity, judgement, a feel for language and an understanding of what matters. For more than 25 years, I have written, edited and produced content for professional audiences across technology, healthcare, compliance, business, finance, news and specialist publishing. AI can produce grammatically correct prose quickly. In the right hands, it's an effective tool for research and outlines. You need the experience to know when to use manual override. I write articles, reports, newsletters, white papers and thought leadership, and I specialize in making complex subjects clear and accessible. I also edit and restructure existing content, research and fact-check material, and provide senior editorial direction when content needs more than a copy edit. Some relevant experience and results: • Increased newsletter open rates from 16–18% to 36–41% through editorial restructuring, audience-focused content selection and improved headline strategy. • Work as a creative writing consultant and as a Senior Domain Expert and Occupational Reviewer on AI-model evaluation projects for Mercor Solutions, San Francisco. I also work as a reviewer for AI data company Micro1. • Founded and led a specialist publishing company, publishing a leading medical title and successfully selling its flagship publication. • Winner of a Financial Times Publications Editorial Award. Copy editor of the team shortlisted for writing the Sunday Times Sports Book of the Year. Runner-up in the UK Corporate Publishing Awards as Editor for Best Staff Newspaper.