Simon W.

I’m a professional sports and betting writer with nearly a decade of experience delivering high-performing content for some of the biggest names in the industry, including Racing Post, bet365, William Hill, Virgin Bet, MansionBet, LeoVegas, TonyBet, and many more. From in-depth bookmaker reviews and betting guides to SEO-rich previews and high-converting marketing copy, I know how to create content that engages, informs, and drives results. My expertise spans football (soccer) first and foremost, but I also produce top-quality work in horse racing, rugby, greyhound racing, golf, boxing, and casino niches. Highlights: Trusted by blue-chip clients and major publishers (such as North Star Network, FanWave Digital, Gambling(com) Group, Spotlight Sports Group - Racing Post, Paddy Power, bet365 and more. Proven track record of delivering content strategies, editing, and training for teams of writers. FAI-accredited journalist with specialist training in football talent identification and opposition analysis. If you’re looking for sports betting and iGaming content that converts casual readers into loyal customers and positions your brand as an authority I can make it happen. Get in touch to discuss your project in more detail.