Dmytro M.

25 years in e-commerce analytics. I set up tracking that actually works, build reports people read, and find the leaks in your conversion funnel - then fix them. Shopify is my home turf. Data is my language. Background and interests: -------------------------------- Specialize in optimizing online presence for businesses, committed to helping them increase revenue by guiding customers through a website's conversion path. 15 years of experience in competitive markets such as travel, real estate, and retail e-commerce. Prefer to dive deep into problem-solving. Have a great experience with A/B testing (VWO, Optimizely, Convert, and Google Optimize), in-page analytics (Hotjar, Crazyegg, also using privately developed analytic tools for daily work). I would be pleased to get involved in projects that are already using event-based analytic tools such as Heap, Mixpanel, Amplitude, etc. Highly interested in working towards machine learning, forecasting, prediction of customer behavior analytics, and big data reporting. Prefer to work closely with the client's team, providing tests, feedback, and continuous implementation to deliver the best result. Promote simple over complicated. What I can do for you: --------------------------- - Conversion rate and revenue optimization (Shopify/Shopify Plus); - Significantly reduce the bounce rate of a website to keep people highly engaged with your content/products/services. Pure user engagement, no dirty technical tricks involved; - Configure proper visitor engagement tracking and web-analytic tools (GA4, Google Analytics, Tag Manager, A/B testing, Heap, Amplitude, Hotjar, etc); - Setup GDPR/CCPA cookie consent banner (Cookiebot); - Server-side tracking (Stape); - Setup Google Analytics, Google Ads, Meta pixel; - Proper custom UTM link tagging and training for your marketing team; - Create ad-hoc and ongoing reports and reporting frameworks (ShopifyQL, Looker aka Google Data Studio, Google Sheets files, stand-alone reports, BI software). Key facts: ------------ - In business for 25 years, have proven work records on Upwork since 2016; - Top 1% among Shopify Conversion Rate Optimization specialists on Upwork; - Had the honor to work with 8-figures businesses (Coolina USA, Airtreks, Hotspot Shield, JustYou24, bookspahotel, Shiny Rock group) and celebrities (involved in social impact projects); - Regularly attend Conversion Rate and Marketing conferences to improve my skills and keep up with the trends; - A detail-oriented and data-driven person. Quick turnaround guaranteed most of the time; - Developed a web analytics software specialized solely in helping to reduce bounce rates