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Oleksandr B.
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Oleksandr B.

ROI-Driven SEO & PPC Expert | 14+ Years in SEO, PPC

Your ads are burning budget, your traffic is flat, and your dashboards don't explain why revenue isn't moving. That's exactly the situation I'm hired to fix. 14 years in PPC and SEO. Worked across eCommerce, B2B and B2C services, SaaS. The pattern that holds - owners don't want a specialist who runs campaigns and waits for instructions. The clients who stay long term value the same thing: someone who decides what's worth doing, what isn't, and why - based on what the data is actually showing. WHO I WORK BEST WITH You're likely a fit if: ☞ you're spending on ads (or want to start scaling) and need someone who reports in CAC and ROAS, not impressions ☞ your organic traffic stopped growing months ago, and you can't tell if it's Google updates, competitors, or your own site that's the problem ☞ you're getting leads, but the wrong ones - your sales team complains about quality, and your close rate keeps dropping ☞ you're running both paid and SEO, but they feel like two separate projects with no shared strategy ☞ you want one operator owning the full picture, not a vendor for each channel PAID ADS - GOOGLE & META ▸ Google Ads - Search, Performance Max, Shopping, YouTube. Account audits, restructure, bidding strategy, negative keyword hygiene, conversion tracking via GA4 and server-side GTM. ▸ Meta Ads - Facebook & Instagram. Campaign architecture (CBO/ABO), creative testing, audience strategy, Conversions API, iOS 14+ tracking workarounds. ▸ Conversion Tracking - proper attribution is half the battle. GA4, GTM, server-side tracking, CAPI, offline conversion imports. ▸ Landing Page CRO - fixing what's killing conversion before scaling spend. SEO - TECHNICAL, AI, CONTENT, AUTHORITY ▸ Technical SEO Audits - Core Web Vitals, crawlability, indexation, schema, site architecture. ▸ Content & On-Page Strategy - keyword research mapped to buyer intent. Topical authority, not keyword stuffing. ▸ Link Building - manual outreach, digital PR, HARO. No PBNs, no Fiverr packages, no penalty risk. ▸ AI Search Optimization (GEO/LLMO) - structuring content so ChatGPT, Perplexity, and Google AI Overviews surface your brand. HOW WE'LL WORK Week 1 - Discovery call + full audit of ads accounts, GA4, Search Console, and site. You get a written diagnosis with priorities ranked by revenue impact. Weeks 2-4 - Quick wins shipped. Tracking fixes, wasted spend cut, top campaigns restructured, technical SEO issues resolved. Month 2+ - Strategy execution across both channels, monthly review calls, ongoing optimization based on what the data is showing. You'll always know what I'm working on, why, and what it's worth in revenue. NEXT STEP Send a short message about your business, current ad spend, and what's not working - I'll reply within a business day with an honest read on where the biggest wins are.

🇺🇦Kyiv, Ukraine$40/hr100% JSS4.56 (84)Since Jan 2016
GlobeUpwork

Earnings and projects

MRR
$3.9k

Last 6 months ÷ 6

World#8,506 / 412k
🇺🇦Country#578 / 14.3k
Revenue, last 30 days
$4.9k

Last 6 months: $23k

World#5,821 / 412k
🇺🇦Country#394 / 14.3k
Total earnings
$166k

Billed in all: $167k

World#20,397 / 412k
🇺🇦Country#1,536 / 14.3k
Per project
$1.3k

$1.9k in the last 6 months

World#102,394 / 412k
🇺🇦Country#4,920 / 14.3k
Projects, last 6 months
12
92% fixed8% hourly
World#14,023 / 412k
🇺🇦Country#670 / 14.3k
Projects in all
123

Across 138 contracts

43% fixed57% hourly
World#21,000 / 412k
🇺🇦Country#948 / 14.3k

Earnings, last 30 days

$167k+$4.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$160.0k$162.5k$165.0k$167.5kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Search Engine Optimization

Ranked by MRR among everyone on Upwork with the skill.

  1. #11SEM Audit153 freelancers · 🇺🇦 #1Top 7%
  2. #12SEM Keyword Research237 freelancers · 🇺🇦 #2Top 5%
  3. #15SEM Optimization264 freelancers · 🇺🇦 #1Top 6%
  4. #43Google Merchant Center763 freelancers · 🇺🇦 #10Top 6%
  5. #45Link Building1,268 freelancers · 🇺🇦 #4Top 4%
  6. #47Meta Pixel1,020 freelancers · 🇺🇦 #6Top 5%
  7. #54TikTok Ad2,322 freelancers · 🇺🇦 #4Top 2%
  8. #91SEO Content4,229 freelancers · 🇺🇦 #5Top 2%