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Jennifer L.
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Jennifer L.

Travel, Hospitality & Events | Email Campaigns, Social & Content

I help brands inspire action through email marketing, social media, storytelling, and event promotion — with a specialty in the travel, hospitality, and B2B event industries. Over the past 10 years, I’ve written and strategized marketing campaigns for a wide range of industries, including hospitality, tourism, B2B events, craft beverage, retail, and professional services. This breadth of experience gives me the versatility to adapt quickly to different audiences while delivering content that connects. As a certified travel advisor, I bring insider knowledge and firsthand destination experience to my work in travel and hospitality. From boutique hotels and tour companies to event organizers, associations, and hospitality suppliers, I create campaigns that combine creative storytelling with measurable strategy. What I Offer Email marketing & automation (welcome flows, promos, re-engagement, event announcements, B2B nurture sequences) Social media strategy & scheduling (content calendars, engagement, live event coverage) Storytelling & content creation (destination guides, promotional copy, event collateral, case studies) Event marketing support (campaigns to boost registrations, attendee communications, and post-event engagement) Project management (Trello, Airtable, Monday, Asana, Slack) to keep campaigns on track Whether you need a one-time campaign or ongoing marketing support, I create content and systems designed to convert — on brand, on time, and built to keep your audience coming back.

🇺🇸New Braunfels, United States$125/hr100% JSS4.98 (133)Since Jan 2016

Earnings and projects

MRR
$1.4k

Last 6 months ÷ 6

World#34,820 / 412k
🇺🇸Country#6,534 / 62.1k
Revenue, last 30 days
$1.4k

Last 6 months: $8.4k

World#32,385 / 412k
🇺🇸Country#5,438 / 62.1k
Total earnings
$487k

Billed in all: $504k

World#2,922 / 412k
🇺🇸Country#975 / 62.1k
Per project
$2k

$4.2k in the last 6 months

World#76,975 / 412k
🇺🇸Country#12,920 / 62.1k
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
243

Across 266 contracts

59% fixed41% hourly
World#7,116 / 412k
🇺🇸Country#1,281 / 62.1k

Earnings, last 30 days

$504k+$1.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$502k$503k$504k$505kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Lifestyle & Travel

Ranked by MRR among everyone on Upwork with the skill.

  1. #6Lifestyle & Travel330 freelancers · 🇺🇸 #4Top 2%
  2. #18Travel Writing420 freelancers · 🇺🇸 #8Top 4%
  3. #34Travel Itinerary507 freelancers · 🇺🇸 #5Top 7%
  4. #52Sales Writing897 freelancers · 🇺🇸 #25Top 6%
  5. #58Newsletter Writing841 freelancers · 🇺🇸 #20Top 7%
  6. #72Sales Funnel Copywriting1,313 freelancers · 🇺🇸 #30Top 5%
  7. #95Travel & Hospitality1,231 freelancers · 🇺🇸 #14Top 8%
  8. #124Travel Planning1,777 freelancers · 🇺🇸 #39Top 7%