Thomas R.

I've been running Google Ads accounts since 2006 — 20 years now, across more than 1,000 campaigns and hundreds of accounts, from a $500/month local service business to a $400K/month ecommerce brand. Google Search, Shopping, and Performance Max are where I spend most of my time, with Microsoft/Bing Ads and Meta Ads brought in as a complement when the account calls for it, not as a default add-on. I spent my first decade running paid media in-house and at agencies, on brands including Procter & Gamble, Novartis, Carbonite, Overnight Prints, Local, and Shop. For the last 12+ years I've run my own practice, working directly with ecommerce and lead-gen brands — Diamond Supply Co, Troy Lee Designs, Osprey, Ofra Cosmetics, and others — on everything from account rebuilds to ongoing management. Most recently, as Director of Performance & Measurement for a CTV-focused media agency, I built the agency's incrementality and measurement practice from scratch — designing and running geo-lift and holdout tests on a proprietary platform built off Meta's open-source GeoLift, and directing MMM and synthetic-control testing through partners like Haus, Measured, Recast, and LiftLab. When no formal measurement infrastructure existed, I built hands-on regression models to prove media impact and turn it into recommendations clients could act on immediately. My approach is consultative, not templated. Before I recommend anything, I want to understand your margins, your actual sales cycle, and what a good lead or sale looks like for your specific business — I'll tell you honestly if a channel isn't the right fit, rather than take the engagement anyway. I also build AI-powered tools to handle the repetitive parts of the work myself — I've built 6+ internal analytics tools and automated reporting pipelines that cut production time by 90% — which is what lets me give accounts this size senior-level attention without the price tag of a full agency retainer. What clients say: "After two years with our agency of record, we opted to look for a better, more cost-effective option. In the first month we immediately saw improvements. By the end of month 3, Tom had improved our conversion rates, increased qualified leads, and cut CPC/CPA in some cases by nearly 75%." — David Spence, BuildingReports ⭐⭐⭐⭐⭐ "Tom and his team did very good work on our social media and PPC campaigns, including cross-platform planning, content creation, and tracking/analytics." — Rashida Poorman, Realsleep ⭐⭐⭐⭐⭐ "Tom is wonderful at balancing expertise with a light touch while consistently delivering good results... Given the search's metrics-driven nature, Tom consistently delivers on improving our most important metrics." — Anne Guzman, Unplugg⭐⭐⭐⭐⭐ Core skills: ✅ Google Search campaigns ✅ Google Shopping & Performance Max for ecommerce ✅ Google Display & YouTube video campaigns ✅ Microsoft/Bing Ads ✅ Meta Ads (as a complement to Google) ✅ Connected TV (CTV) strategy & measurement ✅ Incrementality testing (geo-lift, holdout, MMM/synthetic control) ✅ Conversion tracking, GA4 & Google Tag Manager I offer a free 30-minute consultation before any engagement starts — not a sales pitch, an actual look at your account and your goals, so I can tell you honestly whether I think I can move the needle and how. Send an invitation and let's talk. Suggested skills tags (15 max): Google Ads, PPC, Google Shopping, Performance Max, Google Ads Audit, Search Engine Marketing (SEM), Ecommerce Marketing, Microsoft Advertising, Meta Ads, Connected TV (CTV), Incrementality Testing, Marketing Mix Modeling (MMM), Google Analytics 4, Google Tag Manager, Paid Search