Ivan B.
Fractional CFO | Pricing & Unit Economics | SaaS + eCommerce/POD
I help SaaS and eCommerce / Print-on-Demand businesses increase margin, improve cash predictability, and scale finance operations without building a full internal team. Over the last 10+ years, I’ve supported companies (i.e. Gooten Inc, HypeAuditor, Fourthwall Inc) from early stage to $40M+ annual revenue, working primarily with US-based companies and US GAAP environments. My approach combines Strategic Finance, FP&A, RevOps, and Accounting into one practical execution framework. What I can do for you (typical outcomes): 📈 Pricing & Margin Optimization Pricing models, rebate and referral programs, margin guardrails, SKU/module pricing, sensitivity and scenario modeling 📊 Unit Economics & GTM Analytics CAC/LTV cohorts, churn drivers, funnel KPIs, marketing spend efficiency, executive dashboards ⚙️ Finance Ops & Automation NetSuite / QBO workflows, billing and revenue reconciliation, collections process, fast close design, SOP creation and rollout 🔍 Cost & Vendor Reconciliation Overcharge detection, COGS validation, carrier and payment processor reconciliations Proof points: ✅ CAC reduced by 15% and LTV increased by 20% through KPI alignment and segmentation ✅ $120K+ annual savings achieved via OPEX optimization and vendor/COGS reconciliation ✅ Built 85+ SOPs and accelerated monthly close to ~5 business days ✅ Simplified 70K+ SKUs into ~80 pricing modules with automated margin controls If you need a partner who can act like a Fractional CFO / COO-minded finance operator / process-led, detail-oriented, and execution-heavy / with strong US GAAP and operator-level experience, I’m a strong fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.6k
Billed in all: $5,030$5k
$4.6k in the last 6 months
Across 2 contracts
Across 3 contracts
Earnings, last 30 days
Skill rankings: Top 13% in Cost Management
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