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Ivan B.

Ivan B.

Fractional CFO | Pricing & Unit Economics | SaaS + eCommerce/POD

I help SaaS and eCommerce / Print-on-Demand businesses increase margin, improve cash predictability, and scale finance operations without building a full internal team. Over the last 10+ years, I’ve supported companies (i.e. Gooten Inc, HypeAuditor, Fourthwall Inc) from early stage to $40M+ annual revenue, working primarily with US-based companies and US GAAP environments. My approach combines Strategic Finance, FP&A, RevOps, and Accounting into one practical execution framework. What I can do for you (typical outcomes): 📈 Pricing & Margin Optimization Pricing models, rebate and referral programs, margin guardrails, SKU/module pricing, sensitivity and scenario modeling 📊 Unit Economics & GTM Analytics CAC/LTV cohorts, churn drivers, funnel KPIs, marketing spend efficiency, executive dashboards ⚙️ Finance Ops & Automation NetSuite / QBO workflows, billing and revenue reconciliation, collections process, fast close design, SOP creation and rollout 🔍 Cost & Vendor Reconciliation Overcharge detection, COGS validation, carrier and payment processor reconciliations Proof points: ✅ CAC reduced by 15% and LTV increased by 20% through KPI alignment and segmentation ✅ $120K+ annual savings achieved via OPEX optimization and vendor/COGS reconciliation ✅ Built 85+ SOPs and accelerated monthly close to ~5 business days ✅ Simplified 70K+ SKUs into ~80 pricing modules with automated margin controls If you need a partner who can act like a Fractional CFO / COO-minded finance operator / process-led, detail-oriented, and execution-heavy / with strong US GAAP and operator-level experience, I’m a strong fit.

🇷🇸Belgrade, Serbia$56/hr100% JSS5.00 (1)Since Feb 2016

Earnings and projects

MRR
$764

Last 6 months ÷ 6

World#59,987 / 412k
🇷🇸Country#572 / 4,015
Revenue, last 30 days
$0

Last 6 months: $4.6k

Total earnings
$4.7k

Billed in all: $5k

World#259,352 / 412k
🇷🇸Country#2,905 / 4,015
Per project
$2.4k

$4.6k in the last 6 months

World#67,675 / 412k
🇷🇸Country#734 / 4,015
Projects, last 6 months
1

Across 2 contracts

0% fixed100% hourly
World#128,092 / 412k
🇷🇸Country#1,119 / 4,015
Projects in all
2

Across 3 contracts

33% fixed67% hourly
World#328,886 / 412k
🇷🇸Country#3,437 / 4,015

Earnings, last 30 days

$5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4.9k$5.0k$5.1k$5.2kOct 8Oct 23Nov 7

Skill rankings: Top 13% in Cost Management

Ranked by MRR among everyone on Upwork with the skill.

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  7. #162KPI Metric Development775 freelancers · 🇷🇸 #1Top 21%
  8. #206Process Documentation883 freelancers · 🇷🇸 #1Top 23%