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Matic P.
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Matic P.

Conversion Tracking Specialist. Appsflyer | Stape | GAds Meta GA4

I fix signal loss. When your ad platforms get missing or wrong conversion data, they optimize toward the wrong people, and a large share of your budget is wasted. I set up advanced data capture so Meta, Google and your other channels receive accurate, complete conversion signals. Better data means smarter bidding, lower acquisition costs and higher ROAS. My fee pays for itself. Spread across your future ad spend, it becomes negligible. Core services Server-side Google Tag Manager, Conversions API, and AppsFlyer tracking for Android and iOS apps. Web tracking Shopify and WooCommerce specialist. I track purchases, add-to-carts, checkout steps, lifetime value (LTV) and average order value (AOV) accurately, running on both browser and server-side Google Tag Manager with Stape and custom webhooks. I also handle Google Merchant Center / Google Shopping and CRM integrations. Lead tracking Full setup of third-party call tracking, lead scoring from your CRM, and qualified-lead tracking and scoring, so your ad platforms optimize for real leads, not just form fills. Mobile app tracking Deep expertise in web-to-app and direct app install campaigns, iOS SKAdNetwork configuration, and ATT prompt implementation. My stack (and I learn fast if you’re on something else) E-commerce platforms: Shopify, WooCommerce, ClickFunnels, Wix Analytics & tag management: Google Analytics 4 (GA4), Google Tag Manager (GTM) Ad platforms: Google Ads, Meta Ads (Facebook/Instagram), AdRoll, TikTok Ads, Snapchat Ads, X Ads, and more CRM & marketing automation: Klaviyo, HubSpot, Salesforce, Pardot, Zapier, Make, GoHighLevel (GHL) Mobile app tracking: AppsFlyer Call tracking: CallRail, Infinity, CallTrackingMetrics (CTM), Google forwarding numbers Compliance: Google Consent Mode v2 and GDPR consent tools (Cookiebot, CookiePro, OneTrust) Happy to sign an NDA, and I work only over secure, private networks so your data is safe with me. Feel free to reach out. Best, Matic

🇸🇮Smarje pri Jelsah, Slovenia$100/hr100% JSS5.00 (248)Since Feb 2016

Earnings and projects

MRR
$7.5k

Last 6 months ÷ 6

World#2,475 / 412k
🇸🇮Country#4 / 301
Revenue, last 30 days
$7.2k

Last 6 months: $45k

World#2,905 / 412k
🇸🇮Country#5 / 301
Total earnings
$714k

Billed in all: $734k

World#1,247 / 412k
🇸🇮Country#6 / 301
Per project
$1.7k

$813 in the last 6 months

World#86,156 / 412k
🇸🇮Country#60 / 301
Projects, last 6 months
55

Across 56 contracts

46% fixed54% hourly
World#803 / 412k
🇸🇮Country#1 / 301
Projects in all
415

Across 432 contracts

60% fixed40% hourly
World#2,550 / 412k
🇸🇮Country#1 / 301

Earnings, last 30 days

$734k+$7.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$725k$730k$735kOct 8Oct 23Nov 7

Skill rankings: #1 in 2 skills of 20

Rarest: top 0.50% in Mobile Advertising, of 202. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Mobile Advertising202 freelancers · 🇸🇮 #1Top 0.50%
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  4. 2Pixel Audit72 freelancers · 🇸🇮 #1Top 3%
  5. 3Website to Mobile App Conversion159 freelancers · 🇸🇮 #1Top 2%
  6. #6Tracking Tags Installation254 freelancers · 🇸🇮 #1Top 2%
  7. #6Google Analytics API222 freelancers · 🇸🇮 #1Top 3%
  8. #8Pixel Setup & Optimization593 freelancers · 🇸🇮 #1Top 1%