Matic P.
Conversion Tracking Specialist. Appsflyer | Stape | GAds Meta GA4
I fix signal loss. When your ad platforms get missing or wrong conversion data, they optimize toward the wrong people, and a large share of your budget is wasted. I set up advanced data capture so Meta, Google and your other channels receive accurate, complete conversion signals. Better data means smarter bidding, lower acquisition costs and higher ROAS. My fee pays for itself. Spread across your future ad spend, it becomes negligible. Core services Server-side Google Tag Manager, Conversions API, and AppsFlyer tracking for Android and iOS apps. Web tracking Shopify and WooCommerce specialist. I track purchases, add-to-carts, checkout steps, lifetime value (LTV) and average order value (AOV) accurately, running on both browser and server-side Google Tag Manager with Stape and custom webhooks. I also handle Google Merchant Center / Google Shopping and CRM integrations. Lead tracking Full setup of third-party call tracking, lead scoring from your CRM, and qualified-lead tracking and scoring, so your ad platforms optimize for real leads, not just form fills. Mobile app tracking Deep expertise in web-to-app and direct app install campaigns, iOS SKAdNetwork configuration, and ATT prompt implementation. My stack (and I learn fast if you’re on something else) E-commerce platforms: Shopify, WooCommerce, ClickFunnels, Wix Analytics & tag management: Google Analytics 4 (GA4), Google Tag Manager (GTM) Ad platforms: Google Ads, Meta Ads (Facebook/Instagram), AdRoll, TikTok Ads, Snapchat Ads, X Ads, and more CRM & marketing automation: Klaviyo, HubSpot, Salesforce, Pardot, Zapier, Make, GoHighLevel (GHL) Mobile app tracking: AppsFlyer Call tracking: CallRail, Infinity, CallTrackingMetrics (CTM), Google forwarding numbers Compliance: Google Consent Mode v2 and GDPR consent tools (Cookiebot, CookiePro, OneTrust) Happy to sign an NDA, and I work only over secure, private networks so your data is safe with me. Feel free to reach out. Best, Matic
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $45k
Billed in all: $734,269$734k
$813 in the last 6 months
Across 56 contracts
Across 432 contracts
Earnings, last 30 days
Skill rankings: #1 in 2 skills of 20
Rarest: top 0.50% in Mobile Advertising, of 202. Ranked by MRR among everyone on Upwork with the skill.
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