Elaine R.

I’m a senior researcher with over 20 years’ experience delivering high-quality market, company, and industry research for startups, SMEs, market research companies and large organisations. I work across all commercial research environments, helping clients make confident, evidence-based decisions. Whether you need to understand your customers better, map competitors, size a market, or validate a new product, market, or business idea, I provide clear, practical insights you can actually use. What I do Market & Industry Research: I dig deep into industries to identify trends, opportunities, risks, and competitive dynamics. I’m industry-agnostic and have worked across a wide range of sectors and global regions. Competitor & Strategic Analysis: From landscape mapping to detailed competitor profiling, I identify current and emerging players, analyse positioning, and highlight gaps and opportunities. Qualitative Research & Expert Interviews: I conduct in-depth qualitative research, including expert recruitment and interviews for competitive intelligence and market insight. These projects deliver exclusive, human-led insights that go beyond what AI or desk research alone can uncover. Quantitative Research & Surveys: I design, run, and analyse consumer surveys and interviews to uncover customer needs, pain points, and behaviours, turning raw data into actionable insight and clear reporting. Market Sizing (TAM / SAM / SOM): Market sizing is a core strength. I build robust TAM, SAM, and SOM models for startups and SMEs, clearly explaining assumptions, methodologies, and outputs so you can confidently use the results with investors or stakeholders. Company, Lead & Acquisition Sourcing: I regularly support clients by identifying companies in niche or hard-to-research sectors. This includes competitor discovery, investment and acquisition targets, and lead sourcing. I use multiple professional tools, manually verify findings, and deliver clean, well-structured results tailored to your criteria. How I work Access to major industry databases and public statistical sources Transparent methodologies, with full sources, models, and workings provided Clear communication, regular updates, and collaborative check-ins Available for both short-term projects and long-term research partnerships If you’re looking for a reliable, detail-oriented researcher who can turn complex information into meaningful insight, I’d be happy to help.