Gregory K.

I have worked for three decades in service to companies that either provide market research and branding services, or that purchase market research and knowledge management services. Since 2021, my expertise is made available through my own practice, Research Biz, LLC. I've been responsible for research projects with a cumulative value of over $40 million throughout my career, collecting well over 1 million completed quantitative surveys, and overseeing over 300 focus groups and in-depth interviews. I've learned where and how stakeholders waste money on flimsy research, haphazard knowledge management programs, and unverified branding efforts. I've also discovered innovative ways to get more effective results out of those same budgeted dollars. You'll be interested to know that I have served multiple times as an expert witness in court cases involving consumer survey data as evidence. I have authored many dozens of long-standing Wikipedia articles about people and organizations. And I maintain a searchable database of thousands of organizational mottos and slogans, and product taglines. If you work with me, expect an active listener with an empathetic mind who will set himself to solving your business research, knowledge management, and branding problems with techniques and connections built over decades of experience!