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Maria Kathleen A.
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Maria Kathleen A.

Operations Manager | AI Automation | Systems & Process Optimisation

I don't just manage operations. I build the people, systems, and processes that make businesses run better. With 13+ years of experience in operations, customer experience, and leadership, I help businesses transform complex workflows into efficient, scalable, and high-performing operations. My expertise combines Operations Management, AI Automation, Business Process Improvement, Systems Development, and People Leadership. What sets me apart? I don't just identify problems. I design solutions, build systems, lead teams, and take ownership of results. 🚀 OPERATIONS MANAGEMENT & LEADERSHIP As an Operations Manager for an Australian property compliance company, I've helped scale operations from 4 to approximately 40 team members across 8 specialised teams. My experience includes: • End-to-end business operations and multi-team leadership • Workforce planning, capacity and resource management • KPI development, SLA monitoring and performance management • Recruitment, onboarding, training and coaching • Customer experience and stakeholder management • Quality assurance, compliance and risk management • Operational strategy and continuous improvement I build accountable teams with clear expectations, measurable objectives, and systems that support consistent performance. 🤖 AI, AUTOMATION & INTELLIGENT WORKFLOWS I use artificial intelligence and automation to streamline operations, eliminate repetitive tasks, and improve business efficiency. My capabilities include: • AI-assisted workflow design and business process automation • Airtable database development and custom workflow systems • Make and Zapier automation and integrations • Slack automation, notifications and escalation tracking • AI-supported quality assurance and knowledge management • Automated KPI dashboards and management reporting • Human-in-the-loop automation and process optimisation I understand both the technical and operational sides of automation. My focus is creating practical solutions that improve productivity, accuracy, and accountability. ⚙️ SYSTEMS DEVELOPMENT & PROCESS IMPROVEMENT I transform fragmented processes into structured, repeatable workflows. • Operational systems design and workflow development • SOPs, knowledge bases and process documentation • Platform migrations, UAT and system implementation • Process mapping, gap analysis and workflow redesign • Cross-functional coordination and change management • Escalation frameworks and operational accountability • Technical requirements gathering and system improvements I bridge the gap between business operations and technology, translating operational challenges into effective systems and processes. 📊 DATA ANALYTICS & PERFORMANCE INTELLIGENCE I turn operational data into actionable insights that support better business decisions. • Real-time operational dashboards and automated reporting • KPI scorecards, SLA tracking and productivity analysis • Customer service analytics and quality assurance • Backlog management and workload forecasting • Executive reporting and performance reviews • Root cause analysis and continuous improvement I've developed automated reporting workflows integrating Freshdesk, Aircall, Hubstaff and Slack to improve operational visibility, accountability and responsiveness. 🤝 PEOPLE-FIRST LEADERSHIP My leadership philosophy is simple: High standards. Clear accountability. Genuine care for people. I believe exceptional results come from combining efficient systems with empowered teams. My approach balances operational discipline, compassionate leadership, proactive communication and measurable outcomes. I don't believe in micromanagement. I create environments where people understand expectations, receive the right support, and take ownership of results. 🛠️ TOOLS & TECHNOLOGIES AI & Automation: AI-assisted workflows, Make, Zapier, Airtable Automations Operations: Airtable, Monday, ClickUp, Asana, Trello, Jira, Notion CRM & Support: Freshdesk, Zendesk, Intercom, HubSpot Reporting: Google Sheets, Looker Studio, Power BI Collaboration: Slack, Google Workspace, Microsoft 365, Zoom, Loom Other: Aircall, Xero, Hubstaff, Mailchimp 💡 WHAT I BRING TO YOUR BUSINESS ✔ Strategic thinking with hands-on execution ✔ Strong leadership and operational accountability ✔ AI and automation expertise applied to business challenges ✔ Systems thinking and continuous process improvement ✔ Data-driven decisions and executive reporting ✔ Proactive problem-solving and end-to-end ownership Whether you're scaling your business, improving operations, implementing AI-powered workflows, or building systems from the ground up, I bring the leadership, technical knowledge, and operational experience to deliver results. You don't need someone who simply manages tasks. You need someone who sees the bigger picture, identifies opportunities, builds solutions, and takes responsibility for outcomes. Let's build operations that are smarter, stronger, and ready to scale.

🇵🇭Libon, Philippines$20/hr100% JSS4.21 (7)Since Feb 2016

Earnings and projects

MRR
$7.9k

Last 6 months ÷ 6

World#2,195 / 412k
🇵🇭Country#27 / 56.3k
Revenue, last 30 days
—

Read daily since Nov 1, under 30 days

Total earnings
$263k

Billed in all: $278k

World#9,770 / 412k
🇵🇭Country#594 / 56.3k
Per project
$18k

$16k in the last 6 months

World#7,316 / 412k
🇵🇭Country#1,511 / 56.3k
Projects, last 6 months
3

Across 4 contracts

50% fixed50% hourly
World#66,479 / 412k
🇵🇭Country#5,298 / 56.3k
Projects in all
15

Across 21 contracts

29% fixed71% hourly
World#161,377 / 412k
🇵🇭Country#12,950 / 56.3k

Earnings, last 30 days

$278k+$1.2k earned since Nov 1Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$276k$277k$278kNov 1Nov 4Nov 7

Tracked from Nov 1, 2026.

Skill rankings: #1 in 1 skill of 13

Rarest: top 0.04% in Email Support, of 14,954. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Hubstaff Tasks67 freelancers · 🇵🇭 #1Top 1%
  2. 2Freshdesk1,321 freelancers · 🇵🇭 #1Top 0.15%
  3. 2Customer Onboarding1,245 freelancers · 🇵🇭 #1Top 0.16%
  4. #5Online Chat Support11,527 freelancers · 🇵🇭 #1Top 0.04%
  5. #6Email Support14,954 freelancers · 🇵🇭 #1Top 0.04%
  6. #10Revenue Management523 freelancers · 🇵🇭 #1Top 2%
  7. #11Balance Sheet1,576 freelancers · 🇵🇭 #1Top 0.70%
  8. #13Finance & Accounting1,535 freelancers · 🇵🇭 #1Top 0.85%