Daniel M.

“My experience with Dan was amazing. He's a great communicator with impeccable timeliness. Reviewing Dan's work was almost unnecessary as his attention to detail and quality were fantastic." - One of many happy Upwork clients *********** Storytellers have been pivotal to human development since we emerged from caves and sat around fires together. Why? Stories stick in the mind more than bare facts. Modern businesses could learn from those "primitive" human storytellers. Because, let's face it, most businesses are the opposite of memorable. They sound and look alike. Instantly forgettable. Ditto for most personal brands (which are also businesses). Every person and business has an interesting story to tell. Several, in fact. The hard bit is finding the most interesting and memorable bits and telling them in a way that stays true (authentic) to your values. I've spent over 10 years writing sales copy for businesses, working as an engineer and maths teacher before that. I've also written fiction, poetry and all manner of other things. This wide range of interests and experience means I can bring a deeper level of creativity to any project. ***** You’re busy. You need a writer who can find your strongest stories and ideas, research your audience, then write stuff that gets noticed and leads them to taking action - like buying your stuff. As a grizzled direct response veteran, or more accurately, someone who has written copy that sells for more than 400 clients over the past decade, I know a thing or two about influencing and persuading people through words. And best of all, you won't have to hold my hand. After a brief initial consultation, I'll run with a project and work independently. ********* My skills ********* - Drawing useful and original ideas out of founders, consultants and subject-matter experts - Turning those ideas into copy that engages the right people - Using proven copywriting techniques to earn and hold people’s attention - Building a joined-up selling strategy that attracts the right audience and gets them to take action **Positioning and strategy** Together, we’ll work out exactly who you want to reach and which ideas will resonate. I’ll then research the market and subject, developing themes and angles that vibe with them. ** Content creation** I'll write copy that gets attention, hits the right psychological notes, and keeps people reading until they decide to take action. My partner is a graphic designer, so we can provide a complete copy and design package where needed. We've worked on white papers, case studies, and brochures. **Audience engagement** I’ll make sure each piece of content has a clear job to do and connects to a clear commercial journey. That might mean making a sale, getting people to download a lead magnet, sign up to your newsletter, or check out a relevant offer. **Depth of experience** I've worked with hundreds of companies in both B2C and B2B. It means I bring a rounded approach to every project, drawing on years of accumulated knowledge and skills. ************ How it works ************ The process usually looks something like this: An interview to come up with themes and angles Independent research and idea development Strategy creation and alignment Content creation Iterative improvements - e.g. A/B testing and refinement for better conversions ********* Let's Talk ********* My digital door is always open to founders, CEOs, marketing managers, and anyone else involved in the wonderful (and sometimes weird) of marketing. Congrats. You read to the end of my profile. Doesn't happen too often does it? Might as well get in touch then, eh? Joking aside - drop me a DM, I'm always up for talking about copywriting and marketing - it's my passion!