Alina K.

If people visit your product but don't sign up, don't finish onboarding, or quietly stop coming back - that's what I fix. I'm a Senior UX/UI designer with 10 years of experience in SaaS and web products. I don't guess at what's wrong. Where you have analytics, heatmaps or session recordings, I start there - find where people actually drop off, redesign that part, and check whether the numbers moved. Where you don't, I work from the flows themselves and set up what's worth measuring, so the next round isn't guesswork either. I work with products at any stage - a site that stopped converting, a signup flow that leaks users, an early-stage product that needs to look trustworthy enough for people to pay for it, or a mature dashboard that grew feature by feature and became hard to use. Usually people come to me with something like: "we get traffic but almost no signups", "people start onboarding and abandon it halfway", or "the product works but nobody can find anything in it". How I help your product: • Conversion & UX Audits: Analytics, heatmaps, session recordings and usability testing where the data is available - combined with UX research and heuristic analysis. • Dashboards & Complex Systems: I specialize in making dense, complex data easy to scan. I prioritize hierarchy so users can find what they need without hunting for it. • Onboarding & Activation Flows: I redesign user journeys to get people to the “Aha!” moment faster - the point where people drop off or start writing to support. • Landing Pages & Signup Flows: The page and the form are where most products lose people before they ever see the product. I design them around one decision the visitor has to make. • Scalable Design Systems: I build clean Figma libraries with components and variables your dev team can implement without constant back-and-forth, and I keep them current as the product grows. My process is transparent and milestone-based: 1. Diagnosis: We start by identifying where users hesitate or lose confidence using existing data, usability testing, or a heuristic review. 2. Logic & IA: I restructure the information hierarchy and user paths to ensure the product loop is natural. 3. Iterative Design: I create high-fidelity, interactive prototypes centered on usability and business goals. 4. Developer-Ready Handoff: You get structured Figma files and clear specs so your team doesn't have to guess during implementation. 5. Ongoing: Once the core is stable, I stay on - new features, design system upkeep, and continuous improvements based on what the data actually shows. How we can start: Most clients begin with a UX audit - fixed scope, low risk, and a clear look at how I work. From there, most continue into implementation and stay on as an ongoing design partner: a few dedicated hours a week, so your product keeps moving without hiring in-house. Industries: SaaS • AI Tools • E-commerce • B2B Platforms I work best with founders and product teams who value design that serves the product's bottom line. Why work with me: • I combine business thinking with user-centered design, so each screen solves a real problem. • I design with WCAG and GDPR requirements in mind, so the interface doesn’t create compliance problems downstream. • I work closely with developers - clean, component-based Figma files ready for implementation. • I stay up to date with current design patterns, UX research, and accessibility guidelines. • I value clear communication, transparency, and iteration - no overcomplication, just results. ________ KEYWORDS: Conversion Rate Optimization, CRO, Landing Page Design, Signup Flow, Funnel Optimization, Website Redesign, Google Analytics 4, Microsoft Clarity, Heatmap Analysis, A/B Testing, SaaS Design, B2B UX, Dashboard Design, Web App Design, UX Audit, User Flow, Wireframing, Prototyping, Figma, Product Design, Onboarding Flow, Information Architecture, Usability Testing, UX Research, Admin Panel Design, Analytics Dashboard, UX Strategy, Design System, Interaction Design, UX/UI, Landing page, Data Visualization, Heat Map