Alina K.

SaaS UX/UI Designer | B2B Dashboards | UX Analytics | UX Audit

Senior SaaS UX/UI Designer with 10 years of experience in B2B dashboards and complex data-heavy products. If your product feels cluttered, your onboarding is leaking users, or your developers are struggling with messy design files, I'm here to fix that. I work with both B2B and B2C products, focusing on how people actually interact with information to reduce friction and drive results. I usually come in when a product already works but has outgrown its interface - screens that grew feature by feature, a UI that gets harder to use with every release, or a design system that never got built. How I help your product: • UX Research & Audits: I don't guess. I dig into analytics, heatmaps, session recordings, and usability testing to find exactly where users struggle - and why. • Dashboards & Complex Systems: I specialize in making massive amounts of information scannable. I prioritize hierarchy so users find what they need in seconds. • Onboarding & Activation Flows: I redesign user journeys to get people to the "Aha!" moment faster, reducing churn and support tickets. • Scalable Design Systems: I build clean Figma libraries with components and variables your dev team can implement without constant back-and-forth, and I keep them current as the product grows. My process is transparent and milestone-based: 1. Diagnosis: We start by identifying where users hesitate or lose confidence using existing data, usability testing, or a heuristic review. 2. Logic & IA: I restructure the information hierarchy and user paths to ensure the product loop is natural. 3. Iterative Design: I create high-fidelity, interactive prototypes centered on usability and business goals. 4. Developer-Ready Handoff: You get structured Figma files and clear specs so your team doesn't have to guess during implementation. 5. Ongoing: Once the core is stable, I stay on - new features, design system upkeep, and continuous improvements based on what the data actually shows. How we can start: Most clients begin with a UX audit — fixed scope, low risk, and a clear look at how I work. From there, most continue into implementation and stay on as an ongoing design partner: a few dedicated hours a week, so your product keeps moving without hiring in-house. Industries: SaaS • AI Tools • EdTech • B2B/B2C Platforms • FinTech • HealthTech. I work best with founders and product teams who value design that serves the product's bottom line. Why work with me: • I combine business thinking with user-centered design, so each screen solves a real problem. • I understand WCAG and GDPR principles to ensure compliance and trust. • I work closely with developers — clean, component-based Figma files ready for implementation. • I stay up to date with current design patterns, UX research, and accessibility guidelines. • I value clear communication, transparency, and iteration — no overcomplication, just results. ________ KEYWORDS: SaaS Design, B2B UX, Dashboard Design, Web App Design, UX Audit, User Flow, Wireframing, Prototyping, Figma, Product Design, Onboarding Flow, Information Architecture, Usability Testing, UX Research, Admin Panel Design, Analytics Dashboard, Conversion Optimization, UX Strategy, Design System, Interaction Design, UX/UI, Lottie, animation, Landing page, Conversion Rate Optimization · Google Analytics 4 · A/B Testing · Usability Testing · User Flow · Data Visualization · Heat Map