Natalie M.

I help fashion, beauty, wellness, lifestyle, and creative brands turn their ideas into a clear, cohesive marketing strategy, and actually execute it. My background spans brand strategy, social media, influencer and creator marketing, content strategy, partnerships, campaign management, and marketing operations. I’m especially skilled at stepping into growing brands that have a strong vision but need someone to bring structure, consistency, and strategy to their marketing. My work can include: • Brand & marketing strategy • Social media strategy and management • Content planning, creative direction & copywriting • Influencer and creator outreach + relationship management • UGC and paid media creator strategy • Affiliate and ambassador programs • Brand partnerships and activations • Campaign development and execution • Creator usage rights & content asset management • Airtable workflows, dashboards & marketing systems • Community management • Performance tracking and optimization I’ve worked across luxury fashion, wellness, music, and lifestyle, managing everything from day-to-day social content to large creator pipelines and the operational systems behind them. What makes my approach different is that I think beyond individual posts. I look at how your brand, content, creators, community, partnerships, and internal systems work together, then build a strategy that makes the whole ecosystem stronger. Whether you need someone to develop the strategy, execute it, or help build the infrastructure your marketing team needs to scale, I can meet your brand where it is and help move it forward.