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Joan C.

Joan C.

Senior Graphic & Web Designer | Brand Systems, UI/UX, Pitch Decks

I help Early-Stage Founders launch with intentional visual foundations, and Established Businesses unify their design across every touchpoint – so their brand looks credible, premium, and consistent at every stage of growth. ▸ 10+ Years Experience | SaaS, Tech, E-com, Fintech, Health & Real Estate ▸ End-To-End → Owning the full design process from brand foundations to execution ▸ Direct Dev Handoff → In-house development team for 1:1 design-to-code translation THE RESULT » A unified, executive-ready visual presence that builds trust, signals credibility, and elevates perceived value. Such consistency increases Revenue Growth over time. One senior designer, zero friction, total clarity. CORE CAPABILITIES » ㅤㅤ1.ㅤSystem Foundations: ㅤㅤㅤ ㅤ–ㅤBrand Systems → Brand Strategy, Visual Identity, & Guidelines ㅤㅤㅤ ㅤ–ㅤHigh-Impact Pitch Decks ㅤㅤㅤ ㅤ–ㅤUI/UX Design & Web Experiences ㅤㅤ2.ㅤStrategic Assets: ㅤㅤㅤ ㅤ–ㅤProposals, Case Studies, & White Papers ㅤㅤㅤ ㅤ–ㅤCapability Statements, Reports, & Co. Profiles ㅤㅤ3.ㅤOngoing Support: ㅤㅤㅤ ㅤ–ㅤMarketing Assets ㅤㅤㅤ ㅤ–ㅤData Visualization ㅤㅤㅤ ㅤ–ㅤSocial Media ㅤㅤㅤ ㅤ–ㅤPackaging EXTENDED CAPABILITIES » ㅤㅤ–ㅤ Illustration ㅤㅤ–ㅤ Custom Visual Assets ㅤㅤ–ㅤ Event & Exhibition Branding HOW I HELP » 1.ㅤSTARTUPS — Build intentional brand foundations and unified visual systems from scratch – so you launch with clarity, confidence, and high perceived value. 2.ㅤGROWING BUSINESSES — Refine and unify existing brand systems across decks, documents, marketing, and digital assets – translating complex information into clean, persuasive, board-ready visuals. 3.ㅤDIGITAL PRODUCTS — Deliver end-to-end UI/UX design for SaaS and web platforms. I collaborate with an in-house development team to ensure pixel-perfect translation from design to build, reducing delays, miscommunication, and rework. (Design-only or full design + dev handoff available.) » Ready to elevate your brand with a senior designer who owns the work end-to-end? Let’s hop on a brief call and align on your goals. ㅤ

🇰🇪Nairobi, Kenya$19/hr100% JSS4.75 (146)Since Mar 2016

Earnings and projects

MRR
$812

Last 6 months ÷ 6

World#57,347 / 412k
🇰🇪Country#275 / 3,243
Revenue, last 30 days
$1k

Last 6 months: $4.9k

World#41,728 / 412k
🇰🇪Country#218 / 3,243
Total earnings
$191k

Billed in all: $197k

World#16,532 / 412k
🇰🇪Country#57 / 3,243
Per project
$844

$541 in the last 6 months

World#137,213 / 412k
🇰🇪Country#893 / 3,243
Projects, last 6 months
9

Across 13 contracts

38% fixed62% hourly
World#21,105 / 412k
🇰🇪Country#68 / 3,243
Projects in all
226

Across 251 contracts

39% fixed61% hourly
World#8,100 / 412k
🇰🇪Country#77 / 3,243

Earnings, last 30 days

$197k+$1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$195k$196k$197kOct 8Oct 23Nov 7

Skill rankings: Top 8% in Social Media Kit

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Case Study Design43 freelancers · 🇰🇪 #1Top 19%
  2. #30Social Media Kit397 freelancers · 🇰🇪 #1Top 8%
  3. #57Trade Show Design235 freelancers · 🇰🇪 #1Top 24%
  4. #58White Paper Design215 freelancers · 🇰🇪 #1Top 27%
  5. #362Pitch Deck2,103 freelancers · 🇰🇪 #1Top 17%
  6. #405Brand Identity Design3,030 freelancers · 🇰🇪 #2Top 13%
  7. #510Packaging Design3,825 freelancers · 🇰🇪 #1Top 13%
  8. #571Brand Strategy3,282 freelancers · 🇰🇪 #4Top 17%