Manjay S.

Most ecommerce and CPG brands don't break because of marketing. They break because the financial operating layer can't keep up with scale. Inventory is paid before it sells. Ads are spent before they convert. Retail and wholesale extend cash cycles. Cash arrives on channel timelines — not when the business needs it. Growth doesn't break the P&L first. It breaks the cash cycle. And most teams don't see it until it's already tight. That's where I step in. What I build financial clarity around: • SKU-level margin after real fees, ads, and trade spend • Inventory cash cycle modeling across channels • Amazon + Shopify + wholesale + retail reconciliation • Balance sheet integrity across FBA, 3PLs, and in-transit inventory • Cash timing visibility before inventory, freight, or promo commitments • Multi-entity consolidation — intercompany eliminations, clean consolidated P&L • Manufacturing costing — BOM, standard cost, variance analysis • Budgeting and forecasting — budget vs actual reported monthly • 13-week rolling cash flow forecast — inventory, payroll, and vendor payments mapped before they hit • Accounts payable control — vendor payment timing aligned with cash position • Factoring and working capital visibility — advances, fees, and reserve releases reconciled • Channel-level profitability — which marketplace, which customer, which SKU is actually making money • COGS accuracy — landed cost per unit including freight, duties, packaging, and prep costs • Deduction and chargeback management — retailer deductions tracked and disputed before they compound Month-End Close • Books kept current during the month — nothing saved for the last day • Substantially closed by the 8th of the following month • Monthly close pack — P&L, Balance Sheet, Cash Flow, key notes • Issues flagged before they become problems — not after The result is simple: • Founders stop guessing • They know what margin actually survives after all costs • They know when cash gets tight — before it does • They know what inventory decisions are safe • They know what growth they can truly afford Core Stack: QBO | Xero | A2X | Amazon Seller Central | Shopify | Stripe | PayPal | Checkout Champ | Gusto | Bill | Cin7 | Settle | Link My Books | Xenett | Excel | Google Sheets Extended Stack: SPS Commerce | ShipHero | KeHE | Commerce7 | ClickUp | Slack Next step: Message me your channel mix and biggest financial pain point. I will tell you in 24 hours where the pressure is coming from and what I would fix first.