Erik G.
Certified Facebook & Instagram Ads Marketing Expert | Meta Consultant
Hello! My name is Erik aka Facebook Yoda, I am 4X-certified by Meta and I help businesses turn Facebook and Instagram advertising into a more deliberate customer acquisition process, using buyer-focused messaging, strategic creative testing, and performance analysis to make better advertising decisions. /// Meta Certified Digital Marketer /// Meta Certified Media Buying Professional /// Meta Certified Creative Strategy Professional /// Meta Certified Media Planning Professional /// ManyChat Automation Specialist /// Facebook & Instagram Ads Expert | Business Growth Strategist /// Campaign Optimization, Analytics & Lead Generation Specialist /// Ad Copy, Creative Strategy & Landing Page Optimization With 10,000+ hours of hands-on experience, I help businesses scale profitably through data-driven Facebook & Instagram advertising. Whether you need done-for-you campaign management or strategic one-on-one coaching, I provide clear direction, execution, and optimization backed by real-world results. I’ve trained extensively in digital marketing, media buying, social media strategy, and performance analytics—so you can be confident your ad spend is in expert hands. How I can help: ++ Facebook & Instagram Ads Consulting ++ Full Ad Account & Campaign Audits ++ Campaign Setup, Scaling & Ongoing Management ++ Landing Page & Funnel Optimization ++ Advanced Audience Targeting & Retargeting ++ Performance Analytics & Reporting ++ White Label Ads Management ++ ManyChat Automation Buildouts for Meta Campaigns ⭐ 5.0 Star Client Rating Clients consistently highlight my structured approach, deep platform knowledge, and ability to explain complex strategies in a clear, actionable way. Here’s what my clients say: Sep 12, 2026 - Sep 14, 2026 Rating is 5.0 out of 5. 5 - Stars "Great META ads consultant. Knowledgeable, great communication and answered all my questions. Hope to work with Erik again. Highly recommended." Rating is 5.0 out of 5. 5 Stars Mar 17, 2025 - Apr 8, 2025 "Erik Continues to be a major asset to our business. We are so lucky to have him as a freelancer for our Facebook/Instagram Ads! Rating is 5.0 out of 5. 5 Stars Apr 28, 2025 - May 5, 2025 "Erik really knows his stuff and is excellent at walking you through various processes related to running FB ads." Rating is 5.0 out of 5. 5 Stars Mar 4, 2025 - Mar 6, 2025 "Erik has a structured approach to setting up ad campaigns in Facebook and Instagram, supported by his experience. He helped me a lot with wrapping my head around what to do, provided detailed guidance on setting up the campaigns, and answered all questions I had." Rating is 5 out of 5. 5 Stars May 9, 2024 - May 16, 2024 "EXCEPTIONAL! I didn't stop taking notes because of ALL the wisdom Erik was sharing until he told me about all the resources he would be sending after our call. I am very grateful we found Erik and have access to his knowledge. If you're looking for guidance on Facebook Ads, this guy is a total expert!" Rating is 5 out of 5. 5 Stars Jan 12, 2025 - Jan 13, 2025 "Erik was fantastic to work with. I came to the call with a broad understanding of what I was trying to achieve and Erik helped me expertly craft a multi-faceted campaign to both test my creative assets and promote my product. 10/10 Highly recommend." If your Facebook or Instagram ads aren’t delivering the results you expect, let’s fix that. Message me today and let’s optimize your campaigns for growth. Available Monday–Saturday Erik G. | 4X-Certified by Meta PST: facebook ads, facebook marketing, facebook ads expert, facebook advertising, facebook marketing expert, facebook ads specialist, facebook advertising expert, facebook ads manager, facebook instagram ads, instagram ads, instagram advertising, instagram ad campaign, instagram ads expert, facebook and instagram ads, creative design, creative designer, facebook advertiser, facebook advert, facebook advertisement, facebook marketing advertising, facebook marketing digital, instagram marketing, instagram marketing specialist, instagram marketing expert, instagram, facebook, digital marketing, digital marketing expert, digital marketing manager, digital marketing consultant, marketing consultant, digital marketing strategist, digital marketing strategy, social media marketing, social media ads, social media ad, facebook consultant, facebook marketing consultant, social media marketing consultant, facebook ads consultant, manychat expert, manychat automation, manychat, ManyChat Automation Specialist
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $20k
Billed in all: $101,630$102k
$519 in the last 6 months
Across 43 contracts
Across 518 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Instagram
Ranked by MRR among everyone on Upwork with the skill.
- #5Social Media Audience Research292 freelancers · 🇺🇸 #3Top 2%🇺🇸#3 of 32
- #9Social Media Advertising Tracking157 freelancers · 🇺🇸 #1Top 6%🇺🇸#1 of 13
- #41Social Media Ad Campaign1,959 freelancers · 🇺🇸 #13Top 2%🇺🇸#13 of 303
- #48Facebook Pixel Setup & Optimization1,163 freelancers · 🇺🇸 #8Top 4%🇺🇸#8 of 65
- #57Instagram Ad Campaign1,727 freelancers · 🇺🇸 #15Top 3%🇺🇸#15 of 208
- #61Social Media Lead Generation3,113 freelancers · 🇺🇸 #16Top 2%🇺🇸#16 of 333
- #85Advertising2,698 freelancers · 🇺🇸 #42Top 3%🇺🇸#42 of 751
- #86Instagram Marketing3,741 freelancers · 🇺🇸 #18Top 2%🇺🇸#18 of 301