Gary C.

For over a decade, I have helped founders, marketing leaders, and growing brands turn paid media from a cost center into a dependable engine for growth. I have run campaigns across Meta, Google, TikTok, and LinkedIn for B2B, B2C, and ecommerce, and the throughline has never changed: spend should answer to revenue, not to vanity metrics. What has changed over those ten-plus years is the craft itself. Platform AI now handles much of the targeting and bidding that buyers once managed by hand. Advantage+, Performance Max, and TikTok Smart+ have shifted the real leverage to two things: the quality of the creative and signals you feed the algorithm, and how cleanly the account is built beneath it. That is where I focus. I pair platform automation with an AI-assisted workflow for creative testing, performance analysis, and reporting. It lets me move faster, test more, and keep a close read on every account, without surrendering the human judgment that decides what actually matters. What that means for you is senior, hands-on attention delivered with the speed and rigor of a modern, AI-supported process. Where I deliver: ✅ Meta Ads (Facebook & Instagram): full-funnel structure, creative testing, and scaling with Advantage+ ✅ Google Ads: Search, Performance Max, and Display, with disciplined search term, keyword, and RSA work ✅ TikTok Ads: hook-led creative strategy and direct-response buying ✅ LinkedIn Ads: B2B demand generation and high-intent lead capture ✅ Measurement: GA4 and conversion tracking built for clean, trustworthy data The discipline underneath it all: clear account architecture, tight budget pacing, and reporting you can act on How I work is simple. I diagnose before I spend. I optimize toward CPA, ROAS, and pipeline. And I keep you informed in plain language, so you always know what is working, what is not, and what I am doing about it. Working with me, you are paying for a decade of judgement, not just time on a clock. That is why I prefer milestone or contracted month-to-month terms, and I am open to profit share arrangements where our incentives align. A bit of proof: I hold Top Rated Plus status with a 100% Job Success Score and $90K+ earned across nearly 50 engagements on Upwork, backed by certifications in Account-Based Experience and ABM Foundations. Whether you are launching, scaling, or trying to break a plateau, my job is to get more out of every dollar you spend.