Tara LiAna H.

With over 11 years of experience in email marketing, digital marketing, marketing operations, and paid media, I bring my passion for digital and refined digital operation skills to the table in a way that becomes a strong asset to your team and company. I’m a digital unicorn of sorts; I'm not just a Digital Strategist, but I’m also capable of executing campaigns and completing big data analysis to ensure the strategic idea is guaranteed to have a positive ROI. Here’s just a highlight of my capabilities: • Created complete customer lifecycle strategies that turn a single customer into a repeat customer through marketing automation, and retargeting campaigns. • Continuous success in reducing the costs per lead in media buys for B2B clients • Acquire brand new leads for B2B businesses and tech start-ups through well-planned and managed paid search advertising and display ads. • Consulted with organizations on the best digital CRM and marketing automation tools that best fit their businesses. • Implemented complex marketing flows and CRM sync rules • Trained staff and developed digital operation processes that ensure the work gets done with a high level of productivity. • Aligned marketing and sales teams with nurturing and engaging acquired leads through sales funnel to conversion • Led the planning and user experience redesign for several websites and successfully developed international eCommerce websites. Consistently planning conversion rate optimization tests to ensure websites are consistently updated to gain high conversion rates. • Developed digital brand identities, managed the creation of the brand style guides, and successfully increased social followers by 100% In my resume, you will notice that I have extensive experience with the following: Demand Generation, SEO/SEM, Marketing Automation, Digital Strategy, Email Marketing, and Customer Relationship Management. I would love the opportunity to speak with you further about my qualifications and your company to see if my experience is something that you need at this time.