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Miroslav G.
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Miroslav G.

Creative Strategy & Meta Ads | Scaled Brands Over 1mil/m in Ad Spend

⭐ EXPERT VETTED ⭐ ➡️ Managed over $60 million in Meta ad spend (up to $900K per month) ➡️ Over $110 million in revenue generated for DTC brands like happymammoth, glassguar, built-different, pulseofpotential, luxskin and more ➡️ Scaled brands from $500K to $4 million in monthly revenue ➡️ 6+ years specializing in Meta ads and creative strategy for ecommerce My name is Miro, and I help DTC ecommerce brands scale profitably on Meta. For the last six years I've worked with 7 and 8-figure brands as both their media buyer and their creative strategist, because at scale those two jobs are the same job. Here's the truth most agencies won't tell you: once you're spending real money, your account doesn't have a targeting problem or a bidding problem. It has a creative problem. Meta's delivery system is only as good as the angles, hooks, and concepts you feed it. My entire approach is built around finding the constraint that's actually holding your account back, then building a creative system that keeps producing winners instead of one-off lucky ads. Here is what I can help you with: ✦ Full Meta ad account audit to find the real constraint on your spend ✦ Creative strategy: angles, hooks, and concepts mapped to your market's awareness and sophistication level ✦ Static and video ad concepts, plus briefs your editors can actually execute ✦ Systematic creative testing (hook-first testing, ABO and CBO structures) ✦ Campaign architecture that holds up as you scale (Advantage+ Shopping and BAU) ✦ Accurate tracking and measurement so you trust your numbers (CAPI, clean attribution) This is what you can expect working together: ✦ Decisions made on profit metrics that matter (blended MER, CAC, contribution margin), not vanity ROAS ✦ A creative pipeline that consistently feeds the account, so scaling doesn't stall when one ad fatigues ✦ Predictable, profitable scaling while holding or improving your current return ✦ A clear strategy you can actually follow, with no jargon and no smoke My process is different from most freelancers and agencies. I integrate tightly with each brand and dedicate myself to the result, which is why I keep my client roster small. To do the best work I'll also need real input from your side, especially on product and customer insight. Send me a message and we'll set up a free, no-obligation Meta ad account audit and strategy call to map out exactly where your growth is being capped. Speak soon, Miro [keywords: meta ads, facebook ads, instagram ads, creative strategy, ad creative, UGC ads, direct-response marketing, DTC ecommerce, media buying, conversion rate optimization, Advantage+ shopping, ASC, paid social, performance marketing, scaling]

🇬🇧London, United Kingdom$55/hr100% JSS5.00 (55)Since Mar 2016

Earnings and projects

MRR
$947

Last 6 months ÷ 6

World#50,638 / 412k
🇬🇧Country#989 / 10.7k
Revenue, last 30 days
$1.8k

Last 6 months: $5.7k

World#24,060 / 412k
🇬🇧Country#523 / 10.7k
Total earnings
$65k

Billed in all: $67k

World#60,545 / 412k
🇬🇧Country#1,339 / 10.7k
Per project
$1.1k

$631 in the last 6 months

World#113,989 / 412k
🇬🇧Country#2,609 / 10.7k
Projects, last 6 months
9
78% fixed22% hourly
World#21,105 / 412k
🇬🇧Country#477 / 10.7k
Projects in all
57

Across 60 contracts

67% fixed33% hourly
World#53,504 / 412k
🇬🇧Country#1,402 / 10.7k

Earnings, last 30 days

$66.9k+$1.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$65k$66k$67kOct 8Oct 23Nov 7

Skill rankings: Top 11% in Video Advertising

Ranked by MRR among everyone on Upwork with the skill.

  1. #27Banner Ad217 freelancers · 🇬🇧 #2Top 12%
  2. #42Creative Brief212 freelancers · 🇬🇧 #8Top 20%
  3. #218Ad Creative1,402 freelancers · 🇬🇧 #12Top 16%
  4. #245Media Buying1,414 freelancers · 🇬🇧 #14Top 17%
  5. #271Creative Strategy1,968 freelancers · 🇬🇧 #24Top 14%
  6. #298Social Media Marketing Strategy2,317 freelancers · 🇬🇧 #8Top 13%
  7. #341Creative Direction2,705 freelancers · 🇬🇧 #14Top 13%
  8. #434Video Advertising3,801 freelancers · 🇬🇧 #11Top 11%