Zubin B.
Generative Engine Optimization | AI Search Expert | SEO Strategist
Your customers are asking ChatGPT, Gemini, and Google's AI Overviews for recommendations - and most brands are invisible in those answers. I fix that. I'm a Top Rated Plus growth strategist (100% Job Success, $100K+ earned, 21,000+ hours on Upwork) specializing in Generative Engine Optimization (GEO), AI Search Optimization (AISO), and Answer Engine Optimization (AEO) - getting brands cited, recommended, and surfaced across AI search, alongside the technical and content SEO that still drives organic revenue. Recent result: For a UK luxury hospitality brand, I grew AI visibility to 1,100+ AI mentions, 110 cited pages, and surfaced the brand in 23 of 27 target buyer prompts across ChatGPT, Google AI Mode, AI Overviews, and Gemini, moving them from invisible to consistently cited in under a quarter. (Full case study in my portfolio.) What I do: AI Search Optimization (GEO / AEO / AISO / LLM SEO) I make your brand the answer when buyers ask AI. Entity & schema optimization, answer-engine-ready content, citation and authority building, and prompt-level visibility tracking across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews & AI Mode. Technical & On-Page SEO Site audits, Core Web Vitals, crawlability, structured data, internal linking, and on-page optimization built to rank and to be machine-readable for LLMs. Content Strategy that ranks and gets cited Topic-cluster and entity-based content engineered for both Google and generative engines — one content layer that serves SEO and GEO. Local SEO Google Business Profile, local entity signals, and review strategy for service-area and multi-location brands. Growth & Lead Generation Organic acquisition systems - SEO + content + email/automation - built around pipeline and revenue, not vanity metrics. How I work I operate as a strategic partner, not a task-taker. Every engagement starts with your business goals and a clear measurement framework (GA4, Search Console, Looker Studio, plus AI-visibility tracking), then a prioritized roadmap. You get transparent reporting and direct communication — reflected in my 100% Job Success and repeat-client history. Tools: SEMrush, Ahrefs, Screaming Frog, GA4, Google Search Console, Looker Studio, content optimization tooling, schema/structured-data frameworks, and AI-visibility platforms - plus hands-on use of ChatGPT, Claude, and Gemini for research, content, and workflow automation. Best fit for: SaaS, startups, founders, agencies, and established local/national brands who want to win the next era of search before their competitors do. 📩 Send a message with your domain and your #1 growth goal - I'll tell you honestly where the biggest opportunity is.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $14k
Billed in all: $159,974$160k
$1.2k in the last 6 months
Across 13 contracts
Across 193 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Content Creation
Ranked by MRR among everyone on Upwork with the skill.
- #25Search Engine Optimization Report516 freelancers · 🇮🇳 #12Top 5%🇮🇳#12 of 155
- #48Marketing Audit582 freelancers · 🇮🇳 #6Top 8%🇮🇳#6 of 92
- #51Google My Business1,107 freelancers · 🇮🇳 #18Top 5%🇮🇳#18 of 271
- #84Yoast SEO1,553 freelancers · 🇮🇳 #50Top 5%🇮🇳#50 of 571
- #95Public Relations1,610 freelancers · 🇮🇳 #6Top 6%🇮🇳#6 of 70
- #161Google Ad Manager1,806 freelancers · 🇮🇳 #57Top 9%🇮🇳#57 of 439
- #171SEO Competitor Analysis2,229 freelancers · 🇮🇳 #61Top 8%🇮🇳#61 of 617
- #235Instagram7,103 freelancers · 🇮🇳 #24Top 3%🇮🇳#24 of 390