Nnenna N.
Senior Designer for Premium & Luxury Brands | Identity, Packaging, Web
🌐 Designing brand identity systems since 2008 🌐 Worked with brands featured on The Oprah Winfrey Show, BET, MTV 🌐 Product and packaging work carried by CVS, Walmart, Macy’s, Dick’s Sporting Goods, and global beauty retailers 🌐 Experience spanning branding, marketing, PR, and advertising across health, beauty, and consumer industries I’m a Creative Director and Brand Identity Designer with over 15 years of professional experience helping founders, executives, and growing brands translate strategy into cohesive, scalable brand systems. Notable product and brand work includes consumer brands such as Aunt Jackie’s® and Aspen®, with established retail distribution, shelf presence, and long-term brand application. I design strategic brand systems — not isolated just logos. My work focuses on creating cohesive, scalable visual identities that translate seamlessly across real-world touchpoints: retail, digital, packaging, marketing, and media. Brands come to me when they need clarity, consistency, and a system that holds up as they grow. With a background in psychology (Kent State University), I apply principles of perception, trust, and behavioral science to guide branding decisions — ensuring identities don’t just look refined, but communicate effectively to the right audience. Click the “Hire” button or send me a message for a free consultation, and let’s discuss how we can translate your vision into reality with impactful and smart design solutions. ⸻ ➕ SERVICES ▪ Brand Strategy & Positioning ▪ Brand Identity & Visual Systems ▪ Brand Identity Guidelines ▪ Creative Direction ▪ Logo Design & Complete Systems (primary, secondary, submarks, icons) ▪ Packaging Design ▪ Website & Mobile Design ▪ Marketing & Campaign Assets ▪ Social Media & Digital Brand Systems ▪ Pitch Decks & Presentation Design ▪ Graphic Design ⸻ ➕ DESIGN EXTENSIONS & IMPLEMENTATION ▪ While brand identity forms the foundation, many projects extend into execution across additional brand touchpoints. ▪ I support implementation where it adds clarity, consistency, and cohesion to the overall system. ▪ Extensions may include packaging design (labels, boxes, pouches, tubes), website design and WordPress implementation, and supporting digital or marketing assets. ▪ I also design systems for email, social media, and presentation materials when brand continuity across channels is required. ▪ All extensions are scoped intentionally per project to preserve focus, alignment, and long-term usability. ⸻ ➕ BACKGROUND ▪ Design industry experience since 2008 ▪ Degree in Psychology from Kent State University — branding informed by behavioral science and perception ▪ Experience across health, beauty, lifestyle, and consumer product industries ▪ Designed for brands and products featured on major media platforms ▪ Experience working with retail-facing brands with real shelf presence and market distribution ▪ Professionally trained in and committed to industry-standard Adobe design tools (not drag-and-drop platforms), integrating AI thoughtfully without compromising craft. ⸻ ➕ WORKING TOGETHER ▪ My hourly rate reflects the level of experience and strategic involvement I bring to a project. I recommend reviewing your budget early to ensure alignment. For clearly scoped or multi-phase work, I’m open to fixed-fee structures. ▪ Invitations are best accompanied by a short note about the project — context helps me assess fit quickly and respond with intention. ▪ Unlike a lot of top designers in this field I DO offer unlimited revisions, because strong brand work is iterative and benefits from thoughtful refinement rather than arbitrary limits. ▪ Before moving forward, I require a brief introductory call (15 minutes, no charge) to ensure alignment on goals, scope, and working style. ▪ Long-term or ongoing support is available for brands that continue to evolve after the initial engagement. ⸻ ➕ HOW PROJECTS TYPICALLY START ▪ Clients often reach out when they’re building a brand identity from the ground up and need a clear foundation to start with. ▪ Others come in with an existing logo that needs refinement, realignment, or a more intentional direction. ▪ Many projects start with a logo that exists in isolation and needs to be transformed into a cohesive brand system that works across packaging, web, and digital environments. ▪ I also work with brands that have outgrown their current identity and need consistency, polish, and scalability. ▪ My process begins with assessing what already exists, identifying gaps, and designing a brand system that is intentional, aligned, and built to last. Every project begins with a conversation, and I’m glad to take the time to understand your project properly. 📩 Feel free to send a message to start the conversation. 📩 Reach out for a free 15-minute consultation or book a longer session through my profile, and we’ll explore how to transform your vision into a compelling brand.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $21k
Billed in all: $38,410$38k
$1.9k in the last 6 months
Across 42 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Adobe Photoshop
Ranked by MRR among everyone on Upwork with the skill.
- #12Tech Pack500 freelancers · 🇺🇸 #6Top 2%🇺🇸#6 of 93
- #13Packaging Dieline394 freelancers · 🇺🇸 #5Top 3%🇺🇸#5 of 48
- #19Fashion Design1,190 freelancers · 🇺🇸 #10Top 2%🇺🇸#10 of 199
- #27Visual Identity815 freelancers · 🇺🇸 #6Top 3%🇺🇸#6 of 68
- #30Typography2,054 freelancers · 🇺🇸 #16Top 1%🇺🇸#16 of 459
- #52Brand Design2,324 freelancers · 🇺🇸 #22Top 2%🇺🇸#22 of 385
- #53Corporate Brand Identity2,351 freelancers · 🇺🇸 #26Top 2%🇺🇸#26 of 348
- #87Brand Identity & Guidelines3,286 freelancers · 🇺🇸 #27Top 3%🇺🇸#27 of 462