Charlie M.

Getting clicks from Google Ads is easy. Getting profitable clicks is harder. I help businesses turn Google Ads into a reliable source of leads, sales and revenue — while cutting wasted ad spend. If your campaigns are spending money but not producing enough results, I can help you find out why and fix it. I specialise in: ✓ Google Search Ads ✓ Performance Max (PMax) ✓ Shopping Ads ✓ Lead Generation Campaigns ✓ Google Ads Audits ✓ Campaign Setup & Restructuring ✓ Keyword Research & Negative Keywords ✓ Ad Copy & A/B Testing ✓ Conversion Tracking ✓ GA4 & Google Tag Manager ✓ Landing Page & Conversion Analysis ✓ Bid & Budget Optimisation ✓ ROAS / CPA Improvement ✓ Ongoing Google Ads Management My focus isn't getting you more traffic. It's getting more of the traffic that makes your business money. That means looking beyond CTR and CPC. I dig into the numbers that matter: leads, sales, CPA, conversion rate, revenue and ROAS. Then I find where your budget is being wasted and where there is room to grow. A few results from my work: → Achieved $40M in annual revenue with a 4+ ROAS → Scaled to a ROAS of 15+ with Google Shopping → 705% increase in sales and a 6.17x return on ad spend within 3 months → Generated €1.3M in revenue with a 6.5+ ROAS Already running Google Ads? I can audit your account and look for: → Wasted spend → Poor search terms → Weak keyword targeting → Tracking problems → Budget going to the wrong campaigns → PMax issues → Low-converting ads → Bidding problems → Missed growth opportunities Starting from scratch? I can build the campaign from the ground up — including campaign structure, keywords, ads, negative keywords, bidding, conversion tracking and ongoing optimisation. You won't get reports filled with numbers that don't mean much to your business. You'll know: What we spent. What we got back. What's working. What's wasting money. And what we're doing next. If you're looking for a Google Ads specialist who cares about profitable growth — not vanity metrics — send me an invite and tell me what you're trying to achieve. I'll take a look and tell you where I think I can help. See you on the other side. Charlie