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Igor P.
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Igor P.

Google Ads Specialist | Google Ads Audit | Google Shopping Ads

Your Google Ads should make you money, not just report a nice ROAS. I'm Igor, a Shopify Google Ads expert who has spent 12+ years helping eCommerce brands turn Google Shopping, Performance Max and Google Merchant Center into a predictable, profitable sales channel. If your PMax stopped scaling, your product feed is full of disapprovals or Shopify and Google Ads numbers don't match, that's exactly what I fix. Top Rated | 100% Job Success | $10M+ in Google Ads spend managed | Premier Google Partner agency team (UAATEAM) GOOGLE ADS RESULTS FOR ECOMMERCE • Google Shopping ROAS improved from 1.9x to 4.7x • CPA reduced by up to 52%, CPL reduced by up to 57% • Monthly Google Ads budgets scaled from $3K to $25K+ • UAATEAM projects: +1,246% ROAS for a wallpaper brand (Shopping + PMax), 8.0x Google Ads ROAS for a leather fashion brand, +221% revenue for a jewelry store, +521% revenue for a furniture store in the UK and Europe SHOPIFY GOOGLE ADS SERVICES • Google Ads audit and Google Ads account restructure • Google Shopping campaign setup and Shopping ads optimization • Performance Max (PMax) setup, PMax optimization and scaling • Google Merchant Center setup, Merchant Center disapprovals and feed errors fix • Product feed optimization: titles, product types, GTIN, custom labels, supplemental feeds • Shopify Google & YouTube app, feed apps and Merchant Center troubleshooting • Google Ads Search campaigns, branded and non-branded search, negative keywords • Dynamic remarketing, Display, Demand Gen and YouTube ads for eCommerce • Google Ads management for eCommerce: monthly PPC management, bidding, budgets, reporting • Microsoft Ads (Bing Ads) and Microsoft Shopping campaigns • Meta Ads (Facebook Ads, Instagram Ads) alongside Google Ads CONVERSION TRACKING AND ANALYTICS • GA4 setup, GA4 ecommerce tracking and purchase events • Google Tag Manager (GTM) setup and debugging • Google Ads conversion tracking, Enhanced Conversions, Consent Mode v2 • Fixing revenue mismatch between Shopify, GA4 and Google Ads • Looker Studio reporting by product, SKU, category and margin HOW I SCALE GOOGLE SHOPPING AND PERFORMANCE MAX I manage Google Ads around profit, not just ROAS: MER, CAC, AOV, LTV and contribution margin. I segment Shopping and PMax by margin, best-sellers and price ranges with custom labels, separate branded demand from new customer acquisition, cut wasted ad spend with search term analysis and negative keywords, and use Smart Bidding (tROAS, tCPA, Maximize Conversion Value) on clean conversion data. MERCHANT CENTER AND PRODUCT FEED OPTIMIZATION Google Merchant Center setup and diagnostics, disapproved and limited products, missing GTIN, price and availability mismatch, shipping and tax settings, product title optimization, Google product categories and custom labels for stronger Google Shopping and Performance Max results. GOOGLE ADS AUDIT FOR SHOPIFY STORES A Google Ads audit with a prioritized action plan: account structure, Shopping and Performance Max performance, product feed quality, Merchant Center diagnostics, search terms, bidding strategy, budgets, conversion tracking, GA4 and landing pages. GOOGLE ADS MANAGEMENT AND PPC MANAGEMENT Ongoing Google Ads management for Shopify and eCommerce stores: weekly optimization of Google Shopping, Performance Max and Search, feed and ad testing, budget pacing, ROAS and CPA targets, and monthly reporting on revenue and profit. PLATFORMS AND TOOLS Google Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Looker Studio, Microsoft Advertising, Meta Ads Manager, Shopify, Shopify Plus, feed apps and supplemental feeds. WORKING PROCESS 1. Google Ads audit: account structure, product feed, conversion tracking and goals 2. Strategy: priorities, campaign structure, budgets, ROAS or CPA targets 3. Implementation: Google Shopping, Performance Max, Search, feed and tracking fixes 4. Optimization and scaling with weekly updates GOOD FIT IF YOU NEED • A Shopify Google Ads expert or Google Shopping specialist • A Performance Max expert to fix or scale PMax campaigns • A Google Merchant Center expert for disapprovals and product feed issues • A Google Ads specialist, Google Ads manager or Google Ads consultant for eCommerce PPC management • A PPC specialist for Google Shopping, PMax and Search • A PPC expert for Black Friday, Cyber Monday and seasonal sales • A Google Ads freelancer to take over an underperforming Google Ads account • A Shopify PPC expert to grow online sales and ROAS profitably Industries: fashion and apparel, jewelry, home decor, furniture, beauty and cosmetics, health and wellness, sports and outdoor, B2B eCommerce. Send your store URL, monthly Google Ads budget and main goal, and I'll tell you where to start: Google Ads audit, Google Shopping setup, Performance Max optimization, Merchant Center fix, conversion tracking or ongoing Google Ads management.

🇺🇦Kharkov, Ukraine$50/hr100% JSS4.92 (33)Since Mar 2016
GlobeUpwork

Earnings and projects

MRR
$342

Last 6 months ÷ 6

World#93,099 / 412k
🇺🇦Country#3,538 / 14.3k
Revenue, last 30 days
$0

Last 6 months: $2.1k

Total earnings
$54k

Billed in all: $56k

World#71,315 / 412k
🇺🇦Country#4,179 / 14.3k
Per project
$1.2k

$1k in the last 6 months

World#113,455 / 412k
🇺🇦Country#5,327 / 14.3k
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇺🇦Country#3,419 / 14.3k
Projects in all
47

Across 52 contracts

27% fixed73% hourly
World#65,007 / 412k
🇺🇦Country#2,974 / 14.3k

Earnings, last 30 days

$55.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$54k$55k$56k$57kOct 8Oct 23Nov 7

Skill rankings: Top 23% in Google

Ranked by MRR among everyone on Upwork with the skill.

  1. #299Google1,327 freelancers · 🇺🇦 #9Top 23%
  2. #315Bing Ads856 freelancers · 🇺🇦 #34Top 37%
  3. #430Paid Media1,517 freelancers · 🇺🇦 #34Top 28%
  4. #444Google Shopping1,118 freelancers · 🇺🇦 #78Top 40%
  5. #1,005Google Tag Manager3,074 freelancers · 🇺🇦 #90Top 33%
  6. #1,144Search Engine Marketing3,899 freelancers · 🇺🇦 #76Top 29%
  7. #1,150Pay Per Click Advertising3,584 freelancers · 🇺🇦 #92Top 32%
  8. #1,579PPC Campaign Setup & Management5,012 freelancers · 🇺🇦 #97Top 32%