Shammi S.

Most ad accounts don't have a budget problem. They have a tracking and structure problem. I fix that first, then scale what works. I'm a freelance Google ads specialist with 9-10 years of hands-on experience in Google Ads, Meta Ads and Microsoft Ads. I help e-commerce, home-service and lead-gen businesses in Australia, the UK and the US get more qualified leads and sales from the same ad spend. Recent results ✅ E-commerce: ROAS 1.80 → 4.12 on flat ~$4.6K/month spend (campaign restructure, GTM fixes, feed optimization, tROAS bidding) ✅ HVAC/roofing lead gen: cost per conversion $241 → $63, conversions ~9 → 70/month ✅ Call tracking: 590 calls at $13.13 each on ~$25K spend (CallRail + Smart Bidding) ✅ Meta lead gen: 166 calls at $27 per call for a legal-services client; 119 leads at $1.76 each for a printing client What I do ✅ Google Ads: Search, Performance Max, Shopping, Display, YouTube and remarketing; audits, optimization and scaling ✅ Meta Ads: Facebook and Instagram lead gen funnels, retargeting, creative testing ✅ Microsoft Ads: Search setup, budget optimization, audience expansion ✅ Tracking & analytics: GTM, GA4, Enhanced Conversions, offline conversion import, call tracking, Looker Studio reporting ✅ AI-assisted marketing: ad copy, creative testing and reporting workflows, used to speed up delivery Industries: e-commerce, home services, lead generation, B2B, SaaS, finance, healthcare and professional services. How I work • Audit first. I check tracking, structure and search terms before touching bids. • Every campaign is optimized to a real business goal (cost per lead, cost per booked call, ROAS), not clicks. • Clear monthly reporting and quick replies. • Built for long-term work, not one-off fixes. Certified: Google Ads Search, Display, Measurement and Apps; Google Analytics Individual Qualification. Send me your current spend and goal, and I'll tell you where I'd start.