Mario R.
Senior Web Development & Marketing Specialist
👋 Hi, I'm Mario I've been building websites for 15+ years, and what sets me apart is pretty simple: I have a Master's in Marketing, so I don't just build sites that work technically – I build sites that work for your business. Code and strategy together, not one or the other. ✅ What I Do Best: I specialize in WordPress (custom themes, Gutenberg, plugins) and Webflow (Client-First, complex CMS builds), but I'm equally comfortable with Next.js, headless setups with Directus, or migrating legacy sites to modern platforms without losing SEO. I've built everything from 20,000+ page database systems with custom search functionality to multilingual e-commerce sites for international clients across Switzerland, Mexico, USA, and Australia. Performance is non-negotiable for me. I consistently hit 100/100 Core Web Vitals scores, achieve #1 Google rankings through technical SEO, and optimize sites that actually convert – like the one generating 60 leads/day and €1-2K in daily revenue. ✅ My Background: Master's in Marketing from Portugal. My dissertation was on consumer behavior and purchase decisions, which directly shapes how I think about website structure, content hierarchy, and conversion optimization. I'm not just executing designs – I'm thinking about whether this actually serves your business goals. I've worked with clients like Xtensio (LA-based SaaS) for 3 years, growing their organic traffic to 2,500+ daily clicks. I've led major migrations (2,000+ URLs from Drupal to WordPress preserving all SEO), built custom platforms, and helped businesses scale their digital presence strategically. ✅ How I Work: I don't just take orders. I ask questions. Does this content hierarchy make sense? Will this convert or just look pretty? Is there a better way to structure this? That proactive, strategic thinking is why clients stick with me for years, not just one-off projects. Clear communication, no hand-holding needed, and I work remotely with clients across time zones (US, Canada, Europe, Australia). You'll always know where things stand. ✅ Tech I Work With: WordPress (Gutenberg, Elementor, Kadence, custom development), Webflow (Client-First), Next.js, React, Directus, Shopify, Squarespace. SEO tools like Rank Math Pro, Ahrefs, Semrush. Automation with Zapier and Make. API integrations, payment gateways, CRMs, analytics. Figma for design when needed. ✅ Looking For: Long-term partnerships with clients who value strategic thinking, not just technical execution. Custom WordPress builds, Webflow projects, platform migrations, performance optimization, technical SEO – if it involves building something that drives real business results, I'm interested.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $7.1k
Billed in all: $147,261$147k
$1.2k in the last 6 months
Across 90 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #38Website Prototyping490 freelancers · 🇪🇸 #1Top 8%🇪🇸#1 of 7
- #80Marketing Communications807 freelancers · 🇪🇸 #4Top 10%🇪🇸#4 of 25
- #206Brand Management1,619 freelancers · 🇪🇸 #4Top 13%🇪🇸#4 of 37
- #295Advertising2,698 freelancers · 🇪🇸 #7Top 11%🇪🇸#7 of 35
- #548Animation6,859 freelancers · 🇪🇸 #5Top 8%🇪🇸#5 of 86
- #952Front-End Development8,892 freelancers · 🇪🇸 #15Top 11%🇪🇸#15 of 53
- #1,469Copywriting21,052 freelancers · 🇪🇸 #22Top 7%🇪🇸#22 of 317
- #1,958Video Editing26,600 freelancers · 🇪🇸 #16Top 7%🇪🇸#16 of 286