Sheena H.

Most HubSpot problems are not HubSpot problems. They are data-model problems: lifecycle stages nobody agrees on, duplicate contacts, a Salesforce sync that overwrites the field your sales team actually updates. I fix that layer, so the reporting above it finally tells the truth. Twenty years in marketing automation, twelve of them running my own consulting practice. I have led Eloqua to HubSpot migrations end to end, audited broken Marketo instances and handed leadership remediation plans tracked item by item, designed field-level sync between HubSpot and Salesforce, Microsoft Dynamics 365 and NetSuite, and rebuilt nurture programs that had gone stale. Before consulting full time: global email operations at Johnson & Johnson, where I delivered 100+ campaigns to more than 10 million subscribers and designed a reusable campaign architecture that cut implementation time 40%. Eloqua implementations and training for Fortune 500 clients at Relationship One. National automation across 40+ locations at Online Trading Academy, with Salesforce lead assignment cleaned up and open rates up 28%. On Upwork specifically: $1M+ earned across 96 projects, 18,000+ hours, and a 100% Job Success Score. The clients who keep me are the ones whose marketing and sales teams had stopped trusting the same numbers. What that looks like on your project: discovery to map how you actually win deals, a data model and field mapping you sign off on before anything is built, a migration or cleanup that does not lose history, dashboards leadership will open, and a recorded walkthrough so your team is not dependent on me. If your team is tired of arguing about which number is right, send me what is broken and I will tell you what I would fix first.