Maria Rafaela L.
Brand Identity & Logo Designer | Visual Systems & Brand Guidelines
Top Rated brand identity designer (100% Job Success) creating logos and complete visual systems for brands across industries — from real estate and architecture to healthcare, wellness, and consumer products. I design wordmarks, monograms, emblems, icons, and brand guidelines — distinctive identities delivered with clear milestones and production-ready files. My process starts with understanding your business — your audience, competitors, and ambitions. Then I design an identity that reflects what makes you different. No templates. No guesswork. All editable source files (AI, SVG, EPS, and vector PDF) and full transfer of rights are included in my offers. No surprises. I've worked with clients across the US, Europe, and Latin America — from independent professionals to established companies. Every project gets my full attention, which is why I maintain a 100% Job Success Score on Upwork. If you're ready to invest in a brand that works as hard as you do, send me a message. Contact me and let's get started right away ! María
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.4k
Billed in all: $103,966$104k
$313 in the last 6 months
Across 12 contracts
Across 552 contracts
Earnings, last 30 days
Skill rankings: Top 11% in Color Theory
Ranked by MRR among everyone on Upwork with the skill.
- #21Color Theory196 freelancers · 🇦🇷 #1Top 11%🇦🇷#1 of 3
- #47Monogram Logo289 freelancers · 🇦🇷 #2Top 16%🇦🇷#2 of 4
- #80Brand Book Design392 freelancers · 🇦🇷 #3Top 20%🇦🇷#3 of 11
- #120Personal Branding613 freelancers · 🇦🇷 #3Top 20%🇦🇷#3 of 10
- #178Logo1,007 freelancers · 🇦🇷 #2Top 18%🇦🇷#2 of 12
- #178Visual Identity815 freelancers · 🇦🇷 #11Top 22%🇦🇷#11 of 20
- #282Typography2,054 freelancers · 🇦🇷 #10Top 14%🇦🇷#10 of 32
- #369Brand Guidelines2,070 freelancers · 🇦🇷 #12Top 18%🇦🇷#12 of 40